Reasons Why Websites Might Suffer from Low Conversion Rates

Low quality traffic means that wrong people come to your website, people that are not likely to make a purchase. This type of traffic might be brought from search engines, when your website is optimized for wrong keywords or doesn't rank high for good keywords. Check up 'keywords' in Google Analytics reports and analyze what people search when they find you. You can study other importance metrics there to learn where some the worst traffic, where people land at and how those page can be improved.

Low quality traffic can also be brought by referring websites. Check who is linking to you and why people who come from that site are not engaged enough with your website. You can contact the referrer and ask them to improve general mood of the content that has a link to your website or try to decide what people are searching for when clicking on that link and give them what they want. What you can also do is to completely delete the page if the other website suggests your website as a bad example of something.

Make sure copywriting for your website is done by experienced people. Writing for the web is very different from writing for paper sources and there are many articles on how you should do that on the web, so you can search for that information, but this article is focused a bit different things and we will not write about writing for web here, as the topic is to wide to cover in one paragraph.

The text on your pages might contain many grammar and spelling mistakes and that might be one of the reasons why people do not convert into clients or subscribers. Either find a pro for your landing pages writing or write by yourself to make sure the content on your website's pages will be of good quality. Either edit or rewrite the existing ones.

I have put these two matters under one paragraph because they are very closely related to each other. Unfortunately some website or business owners do not want to admit that their website's design is bad or old and sometime it is difficult to persuade them, there are wrong, as it is about how one things and not numbers and examples that can be measured and counted. If you are the one who should influence a stakeholder, I suggest showing some really cool designs of competitors' websites and professionally support your idea with thing your boss might not understand but which sound really valuable. Website's design might be a real block for conversions especially if your brand is not strong enough to persuade they make the right choice when become your client.

Make sure your links have the right names and people will not be surprised when they click on a certain link and see something on the pages they landed at. There is one thing that you should remember too. If the person can't find something easily on your website, for him or her it doesn't exists. It is you who took part in the website's development and you know where everything is located, but other people see your website for the first or the second time and it is your task and the task of web designers to make sure the navigation and all parts of the website is intuitively understandable.

These are might be not all reasons why you suffer from low conversion rates and there are maybe some other reasons for that, so you should find someone who is not familiar with your website and ask him or her about their opinion. Anyway, I strongly recommend to test things before implementing them, unless the problem is not obvious, like not visible enough main button or terrible website copy. By trying to improve you can make things even worth, so better hire professionals with experience to guarantee every decision is profound and well though-out.