Recessionary Squidooing: A MUST for Small Business

Just when a business needs MORE exposure to MORE potential customers, cash flow problems, credit access problems and a drop in regular business make it more and more difficult for businesses to actually advertise.

Many drop their main advertising campaigns, cut back or quit advertising altogether.

If your competitors are having as difficult time as you are, then use Squidoo to give you FREE advertising, in a variety of campaigns, reaching audiences in all markets.

Yes, like your competitors you may need to cut your advertising budget. But you don't need to cut your advertising!

Artfully using Squidoo, all of its resources, all of its connections and social networking, a small business can reach an entirely new set of potential customers, offer them much more than their competitors, and do it all for free.

As paid advertising goes down, the smart business person will make their FREE advertising go up- and up- and up with Squidoo!

One of the most difficult things for a small business to break through has been customer loyalty. When we can all afford to get exactly what we want, that's what we do- get EXACTLY what we want.

Usually always a small business has no chance with already committed customers!

However, in a downturn, customers are willing to take a new look at competitors; they know the features/advantages/benefits they like best, and which ones aren't quite so important anymore. Loyalty barriers are broken, competitors may be seen as too financially risky to do business with as usual, or weakened buying power means value is much more important.

They are OPEN to other providers, for the first time in YEARS.

NOW is the time to begin wedging yourself into those cracks, comparing and contrasting your product or service with your main competitor's.

In every way possible, highlight all your good points, all that you offer, on easily accessible and easily promotable Squidoo pages.

YOU know what's great about your product, all the things that never got a true and fair hearing before. Bring them all out now and you'll get the kind of fair shake and interest that you couldn't even buy, before!

One of the benefits of a recession is that business owners that have made very poor decisions are usually sifted out.

Often the field has been so filled with competition that you never could get a great foothold!

As the competitors slide down into the oblivion guaranteed by massive debt, unrelated expenses, or over extending themselves, you may in fact discover you can build your business, increase your visibility, and get a big boost up in this economy.

Appearances are deceiving, and often appearances mask poor business performance. If you've been frugal all along, barely getting by, with few debts you may actually be one of the richest of your competitors without knowing it!

As other businesses like yours go down, it will be very fruitful to get more exposure with your Squidoo pages.

The crowd you'll need to stick out in is getting smaller, and smaller, and smaller....

ANY small business person knows LOADS about their product, their service, their competitors, the problems in the field, and the needs that are met by what they offer.

If you don't, you REALLY should.

If you do, share your knowledge on a Squidoo page. Help visitors/ potential customers what the best bang for their buck is and why.

Tell them the information that they REALLY need in order to make the best decision about spending the money they don't want to part with.

Create a reference page that a husband/wife/decision maker can share with those who aren't so sure if YOUR product/ service is the best one for them in this economic climate.

Creatively applied and shared knowledge can get you a LONG way at a time like this!

Are you a local business that wants to focus and target its reach within 50 miles? 100 miles? 200 miles?

Squidzippers are Squidoo pages you can make that increase your market penetration in local markets!

All done by zip codes, you can come up on TOP in local searches in every zipcode in your marketing area.

Rather than paying newspapers or coupon ads to deliver to everyone, whether they are interested in you or not, you can target the people who are seeking your product or service by zipcode and come up top in the results, all without cost!

You don't need to spend, spend, spend to test localities any more. Let Google and Squidoo do that work for you, for nothing!

Paying for an internet nerd to develop websites, promote and market your business can be a huge expense.

Paying for marketing professionals to create, design and fluff up a marketing campaign can be hideously costly!

Squidoo is so easy that a regular person can learn to do it on their own!

If you can point a mouse, if you can type and click, then you have the skills needed to create a great series of marketing pages that will increase your exposure by a mile!

Through the various sales modules, such as Ebay or Amazon, you can offer products that are related to your small business. While you won't make huge profits from such sales, if you show relevant products of interest to your market, you'll earn a commission on sales.

Imagine if you offer your competitor's USED products on Ebay, and make a bit off of their fire-sales!

However, every expert always knows of great resources, books, how-to guides, movies, SOMETHING directly related to their products.

Why miss minor sales as you break into and develop new customers?

They'll appreciate the bargains, your expertise, and your sharing all the same!

Remember- a selection of ONE thing is NO SELECTION AT ALL!

Turn choice to YOUR advantage!

As paid advertising decreases, free advertising will raise higher and higher in the search results.

While others are contracting, it leaves more and more room for you to expand.

As the air goes out of everyone else in your field or locality, you'd best inhale deeply and PUT IT OUT THERE!

Squidoo is a GREAT help in free marketing and networking.

You have nothing to lose by the effort, but wow, what you could gain!