Red Maxwell's Professional Bio

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 9 people | Log in to rate

Ranked #5,839 in People, #96,920 overall

Red Maxwell is a proven design and branding professional with over 20 years experience in the marketing field. Prior to founding onramp Branding, Red started the in-house advertising design department at Polo Ralph Lauren in New York then became a principal and creative head of Design Factory, an international design and marketing boutique. A three time winner of the London International Advertising Awards, he has developed major brand introductions for Danone Foods, Foster's Brewing Company and RJR/ Planters LifeSavers. Red is also a pioneer of internet marketing and has launched online sites and promotions for Hanes, Duke Energy, Sara Lee Foods, Accenture and Yahoo!

Red is also the Chief Marketing Officer for the SilkRoad Equity family of companies,  which include InterAct Public Safety Systems, SilkRoad technology, SolidSpace, TrueLook and MissionMode.

Red has served on numerous boards for major non-profits such as the Juvenile Diabetes Research Foundation, the Southeastern Center for Contemporary Art and the Mental Health Association. Red is the co-author of The Wall Street Journal Business Bestseller, The Big Moo.

Weblinks to my Companies 

onramp
This is the design and marketing consultancy I founded
SilkRoad technology
SilkRoad technology offers a full suite of software tools for Human Resources
InterAct Public Safety Systems
InterAct provides Homeland Security and 911 Call Center technologies
Truelook
Truelook is the most established (and best) robotic web camera provider in the world.
TrueSentry
Part of SilkRoad Equity and InterAct's homeland security offerings, TrueSentry makes video security and analytics solutions.
SolidSpace
SolidSpace offers web hosting, networking and web app services to large enterprises and small business.
Squidoo
I'm part of the Squidoo team, helping out with UI design and Squidoo's charity component.

Portfolio Examples 

Some representative samples of some of the packaging and web design I've done.

croissant by redmaxwell

croissant

openhire by redmaxwell

openhire

Lance Chews by redmaxwell

Lance Chews

Fred Wilson by redmaxwell

Fred Wilson

LIFESAVERS by redmaxwell

LIFESAVERS

Biltmore Funds by redmaxwell

Biltmore Funds

Books Every Marketer Should Read 

(Okay, Maybe I'm a little biased that I listed The Big Moo because I'm a co-author, but hey, there really is a lot of good stuff in it!)

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Amazon Price: $13.57 (as of 07/09/2009) Buy Now

Purple Cow: Transform Your Business by Being Remarkable

Amazon Price: $13.62 (as of 07/09/2009) Buy Now

The Culting of Brands: When Customers Become True Believers

Amazon Price: (as of 07/09/2009) Buy Now

The Tipping Point: How Little Things Can Make a Big Difference

Amazon Price: $8.54 (as of 07/09/2009) Buy Now

Good to Great: Why Some Companies Make the Leap... and Others Don't

Amazon Price: $17.99 (as of 07/09/2009) Buy Now

Seth Godin's Blog 

Seth Godin has tremendous insight in the realm of permission marketing, viral marketing and making business remarkable.

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On My Bookshelf 

The Audacity of Hope: Thoughts on Reclaiming the American Dream

Amazon Price: $16.50 (as of 07/09/2009) Buy Now

Made to Stick: Why Some Ideas Survive and Others Die

Amazon Price: $16.50 (as of 07/09/2009) Buy Now

Stumbling on Happiness

Amazon Price: $10.17 (as of 07/09/2009) Buy Now

by red

Red Maxwell is a design and marketing wonk. He is the founder and President of onramp Branding, CMO of SilkRoad technology, CMO of InterAct Public Saf... (more)

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