Red Maxwell: Biographical Profile

Maxwell is a design and branding professional with over 20 years experience in marketing. He is the President of Onramp Branding, a full service branding and internet marketing agency. Prior to founding onramp Branding, Red started the in-house advertising design department at Polo Ralph Lauren in New York then became a principal and creative head of Design Factory. A three time winner of the London International Advertising Awards, he has developed major brand introductions for LEE Jeans, Danone Foods, Foster's Brewing Company and Planters LifeSavers.

Red pioneered internet marketing design with his association to Yoyodyne (acquired by Yahoo! in  1998) and helped to create some of the very first online sweepstakes and email based permission marketing programs. He has launched online sites and promotions for Hanes, Champion, Duke Energy, Sara Lee Foods, Accenture and Yahoo!

Red has also held the position of the Chief Marketing Officer for the SilkRoad Equity family of companies,  which include InterAct Public Safety Systems, SilkRoad technology, SolidSpace, TrueSystems and MissionMode.

Red has served on numerous boards for major non-profits such as the as the Juvenile Diabetes Research Foundation, the Southeastern Center for Contemporary Art and the Mental Health Association. He currently serves as National Chair of Online Communications and launched the number 1 Type-1 diabetes online social network, juvenation.org, for JDRF.

Along with Seth Godin, Malcolm Gladwell, Mark Cuban and Guy Kawasaki, Red is a co-author of the Amazon and The Wall Street Journal Business Bestseller, The Big Moo.