Imagine you are standing on the deck of a great sailing ship; a warm wind is caressing the ship. You float along in this calm blue ocean. Blue-green waves lap up against the sides of the boat, almost placing you in a state of tranquility. Your pulse begins to slow. Suddenly, you see a tall red wave pass across the stem of your ship followed by many more red waves.
Red is the color that we pay the most attention to. It is the warmest and most energic color in the spectrum. Red evokes a fight-or-flight response, raises your blood pressure and makes the heart beat faster. Red is the color of purity, the purity of your message, the message that you and your company need to be seen, heard and understood.
So many times your message is lost in the vast blue ocean of messages.
Red Wave Boards
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Amazon Price: $29.95 (as of 10/07/2008)
Purple Cow: Transform Your Business by Being Remarkable
Amazon Price: $14.25 (as of 10/07/2008)
The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $16.47 (as of 10/07/2008)
Differentiate or Die: Survival in Our Era of Killer Competition
Amazon Price: (as of 10/07/2008)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Amazon Price: $11.53 (as of 10/07/2008)
First Waves
Where has the red waves taken you???
Tell Us !!!
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grateman
This site rocks. The book suggestions were dead on accurate to marketing in today's economy.... Posted September 10, 2006 |
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