Referrals and word-of-mouth is the Holy Grail of marketing. When you achieve a sales momentum based on successful referrals you have arrived at a point very few businesses will ever reach. So what creates that momentum? How does it start? Who are the connectors and the evangelists that spread the word?
This lens provides information, links, and advice on the subject of referrals, how to create them and how to manage them.
Information you can use today to drive referrals
- Why Most Websites Still Suck
- Having no formal training in web design my opinions might be dismissed as the musings of another uninformed madman. I am, however, a frequent user of websites I am of the opinion that the vast majority of websites really suck in both the design and usability departments.
- How Referral Marketing Can Grow Your Profits
- The Lifetime Market Value (LMV) of each customer is based on the amount of money they will spend with you during their relationship with your company. The only thing standing in the way of a high LMV, is if the customer decides not to use your services again.
- How to Build a Powerful Network That Could Include Nelson Mandela
- What do you do when you want to launch a new business, grow an existing one or make a giant leap into another career? You do what any good entrepreneur would do; start building a network. This is a short 'how to' guide for starting a new network or growing the one you already have.
- You Have A Great Business But Nobody Cares
- I would like to share a disturbing little secret with you. Almost 70% of the people you do face-to-face business, with will never speak to you again! It's not that they didn't like you or get value from your services, but they just don't care. They have other things on their minds.
Referral Marketing Resources
- Referral Monitor
- Referral Monitor allows almost any business to create, manage and monitor the incentives they use to promote word-of-mouth sales.
- Referral Marketing Blog
- Referral tactics and strategies discussed in the context of the start-up environment at Referral Monitor.
- del.icio.us
- The webs most popular sites and blogs are listed here based on their popularity and refering links.
- Flickr
- Not a typical word of mouth site but a perfect place to share ideas and images with others.
- You Should Meet Blog
- If you want your network to provide you with referrals and introductions then you must start by making referrals and introductions. In other words "do unto others network as you would have done unto yours"
Recommended Referral Marketing Books
Referral Monitor Blog
by RichBanfield
I'm a serial entrepreneur with a passion for the web and the people. My career has been focused on technology and Internet related businesses and I&rs... more »
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