Reformation Productions- The Marketing Department For Local & Regional Business

Identify
Reformation Productions' process is to identify the client's target market(s) first and foremost. Sometimes the client has done previous work and knows exactly who their audience is, sometimes it takes a bit of uncovering. Another aspect of Identify is to really discuss and uncover who the client is. What is the brand image you are presenting to the public? How is the public receiving your image? And sometimes, it is even necessary to identify who your competitors are, what their marketing efforts are, what the public's perception of your competition is, and how your company compares within the marketplace.

Identify services might include:
Brand ID
Consumer ID
Competitive ID

Listen
Once we have identified the target, we often ask them, directly, what the best way to speak to them would be. Experience has taught us that properly identifying your target audience (who your consumers are) and then speaking to them in ways they are most comfortable and receptive produce the greatest return on investment. We seek to find out who they really are, what makes them tick, and where we could find other potential consumers that fit their same profile. This can often be accomplished through man-on-the-street interviews, telephone or web surveys, focus groups, or through other forms of research.

Listen services might include:
Man-on-the-street Interviews
Focus Groups
Media Habit Surveys
Lifestyle Surveys
Passion Surveys

Think
With the target identified and the best ways to reach them determined, we then evaluate a business' opportunities and needs, and then make recommendations based on those observances. Sometimes these are obvious. Other times, there are some needs and opportunities that are hidden below the surface and can be uncovered within a few meetings. Our recommendations are then presented to the client to ensure we are all on the same page.

Think services might include:
Data Analysis
Messaging
Concepting
Strategy Development
Strategic Planning

Speak
Once the client agrees with the scope of the project, the budget, and the timeline, our team dives into building the best creative for the client's objectives that we will use to Speak to the consumer, at all times within the agreed budget and timeline. It is our policy to never grow a project outside of the budget or timeline without client directive...and best is ALWAYS our goal. Once the creative is presented to the client, there can be a few tweaks and minor changes that are accomplished in post-production. Then, once the creative is signed off on by the client, we move forward into implementation - getting your creative to work for you. Every project is different, but that implementation could include ad placement with recommended media, posting video throughout the web, launching a website, sending a specialty to duplication, etc.

Speak services might include:
Creative Production
Plan Implementation
Showcasing
Fulfillment & Delivery