Photo by Scotty DT
Relationship Marketing, according to Wikipedia ("the definitive source for all things!" she said sarcastically), is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.
So this Lens is all about that.
Recently, I have been picking up a lot of books about "relationship marketing". What I am mostly finding is that these books really are just about database marketing taken a step further in personalizing the advertising to the individuals in the database. I don't consider that the same as relationship marketing. In a relationship, you are building a two way communication, a relationship. Most of the books I have been reading simply don't reflect that but rather talk about how you can use automated systems to calculate formulas of this or that to determine which segment is best to blast a specific target promotion to.
This page is NOT about that.
Other names for relationship marketing include one to one marketing, spiritual marketing, customer relation marketing, lead nurturing.
Relationship Marketing at it's Best - Send Out Cards
Keep up to date on articles and tips on how to use greeting cards in relationship marketing to maximize your business success.
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Relationship Marketing articles and resources
Want to read up on relationship marketing and decide which are your favorites? Go ahead, but come back here to tell us what you thought.
Why lead nurturing works
This blog post goes into details about how to cre more...1 point
Michigan Credit Card Processing
Michigan Credit Card Processing, The good and the more...1 point
Link title goes here
The Magic Of Making Up1 point
Love & Relationship Advice & Tips For Love!
Love & Relationship Advice & Tips For Love more...1 point
Internet Marketing Derby
Isulu.co.uk, the Search Engineering Specalists, is more...1 point
Engagement Rings
Design your own engagement rings or custom handcra more...1 point
Using Greeting Cards for Relationship Marketing
Find out if your relationship marketing campaign i more...0 points
Relationship marketing: Keeping the faith : Blog Business World
Blogs in business, marketing, public relations, an more...0 points
Relationship Marketing Summit | Universidad Torcuato Di Tella
Attend this event to learn more about Relationship more...0 points
To Know You Is To Love You - How Relationship Marketing Boosts Small Business Cash Flow
One of the cardinal rules of small business is tha more...0 points
Touch Point Networking
6 effective follow-up techniques.0 points
Who to Keep In Touch With? at Send Out Cards
Meeting new people on line or off and then keeping more...0 points
Translucent Business Cards
Branding and marketing articles about creative bus more...0 points
The Best books on Relationship Marketing
Vote on your favorite books listed here or list your own.
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) by Tim Templeton
In The Referral of a Lifetime, author Tim Templeto more...0 points
Endless Referrals, Third Edition by Bob Burg
The definitivve guide to turning casual contacts more...0 points
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Reader Feedback
Do you use relationship marketing in your business? What are your successes?
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- Katy from Lazzeo Katy from Lazzeo Jun 26, 2007 @ 1:31 am
- Hi there nice lens :)
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- billtessore billtessore Jun 14, 2007 @ 7:51 pm
- Awesome, absolutely right on! Relationship Marketing will build more dreams than the direct marketing model ever could.
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- ourmonmouth ourmonmouth Jun 12, 2007 @ 4:01 am
- Nice job. Keep up the good work!
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