What is Search Engine Reputation Management
Search Engine Reputation Management or SERM is the process of building a positive search engine presence around certain keywords important to a business.
These keywords may be things like:
- Staff Names
- Company Name
- Product Name
- Service Names
It's estimated that 40% of people are put-off from using a company if they see negative results about them in the search engines, and that's not a figure you can afford to ignore.
How it Works
How Search Engine Reputation Management Works
- Understanding how to respond to any negative issues that are ranking highly
- Creating new on-site pages that rank high for your key terms to push down negative results
- Adding content to other sites for tailored search engine results
- Improving the rankings of articles which show your company in a positive light
Who Needs it
Who Needs Search Engine Reputation Management
Anyone that wants to protect themselves from future negativity ranking highly
Anyone that simply wants a group of positive search results around their brand and product terms
Before It's too Late
You may want to consider using a Search Engine Reputation Management company to help you protect yourself before any negativity kicks in.
