Search Engine Reputation Management

What is Search Engine Reputation Management

Search Engine Reputation Management or SERM is the process of building a positive search engine presence around certain keywords important to a business.

These keywords may be things like:

Staff Names

Company Name

Product Name

Service Names

It's estimated that 40% of people are put-off from using a company if they see negative results about them in the search engines, and that's not a figure you can afford to ignore.

How it Works

How Search Engine Reputation Management Works

It works by:

Understanding how to respond to any negative issues that are ranking highly

Creating new on-site pages that rank high for your key terms to push down negative results

Adding content to other sites for tailored search engine results

Improving the rankings of articles which show your company in a positive light

Who Needs it

Who Needs Search Engine Reputation Management

Anyone that has negative search results they want to remove

Anyone that wants to protect themselves from future negativity ranking highly

Anyone that simply wants a group of positive search results around their brand and product terms