Reputation Management

Reputation Management is the implementation of Social Media Optimization and/or Social Media Marketing to control or influence the listings on search engines for a company, organization, product, or person. In some cases this done to increase visibility, and awareness but more commonly it is used to prevent or displace negative listings which appear in search engine results.

To execute an effective reputation management campaign usually requires the input or direction of a Search Engine Optimization (SEO) expert or consultant. The goal is to stay within the search engine guidelines, while achieving long lasting results as quickly as possible.