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A Successful Restaurant Business Plan

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Business Plan Basics

 

The best way to show bankers, venture capitalists, and angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen. Your business plan is like your calling card, it will get you in the door where you'll have to convince investors and loan officers that you can put your
plan into action.


Once you have raised the money to start or expand your business, your plan will serve as a road map for your business. It is not a static document that you write once and put away. You will
reference it often, making sure you stay focused and on track, and meet milestones. It will change and develop as your business evolves.

Do I need a business plan? 

By Palo Alto Software, Inc.

Not everyone who starts and runs a restaurant business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and contains sound business reasoning.

If you are approaching a banker for a loan for a start-up business, your loan officer may suggest a Small Business Administration (SBA) loan, which will require a business plan. If you have an existing business and are approaching a bank for capital to expand the business, they often will not require a business plan, but they may look more favorably on your application if you have one.

Reasons for writing a business plan include: 

  • Support a loan application
  • Raise equity funding
  • Define and fix objectives and programs to achieve those objectives
  • Create regular business review and course correction
  • Define a new business
  • Define agreements between partners
  • Set a value on a business for sale or legal purposes
  • Evaluate a new product line, promotion, or expansion

What's in a business plan? 

A business plan should prove that your restaurant business will generate enough revenue to cover your expenses and make a satisfactory return for bankers or investors.
  1. Executive Summary - features the highlights of your plan and sells your idea in two pages or less.
  2. Company Summary - a factual description of your company,ownership, and history.
  3. Products (or Services or both)--describes your products and/or services and how they stand out from competitive products and services.
  4. Market Analysis - provides a summary of your typical customers,competitive landscape, market size, and expected growth.
  5. Strategy and Implementation-describes how you will sell your product, how you will put your plan into action, and establishes milestones.
  6. Management Summary - provides background on the management team, their experiences, and key accomplishments.
  7. Financial Plan - contains key financials including sales, cash flow, and profits.

What makes a successful business plan? 

  • A well thought out idea
  • Clear and concise writing
  • A clear and logical structure
  • Illustrates management's ability to make the business a success
  • Shows profitability

How do you write a business plan? 

Sitting down looking at a blank computer screen as you prepare to start your business plan can be daunting. You may want to look at some alternatives that will make the process a bit easier.

Hire a Professional
A professional consultant will create the business plan for you,but you still have to be prepared to think through your business and understand the underlying concepts in your business idea. You will have to work closely with the consultant to ensure that he or she develops a good plan that accurately represents your business or business idea. You can find a list of business planning consultants at www.planconsultants.com.

Buy a Book
There are many good books on the market that will help you to understand what needs to go into a good business plan. You can read Timothy Berry's "Hurdle: the Book on Business Planning".

Use Business Planning Software
A good business planning software package will provide you with an outline for a well-developed, objective-based and professional business plan. Software packages will remove the problem of starting from scratch by structuring your plan for you. The software should ask you the right questions that will pull out the most important underlying concepts within your business idea. Find out more about the leading software package on the market, Business Plan Pro.

Business Plan Pro

Restaurant Business Plan Software and Services 

Ready-made restaurant business plans
An affordable source for restaurant business plans and financial models. Ready-made plans perfect for opening a new restaurant. Approved by restaurant owners, managers and chefs!

Restaurant Business Plan Sample 

Download this Restaurant and Bar PDF Sample Business Plan from Amazon now!

Restaurant and Bar Sample Business Plan 2004/2005 Edition

Amazon Price: $24.95 (as of 10/07/2008)

This comprehensive sample business plan is provided in Adobe Acrobat format, and may be upgraded to a MS Word file. The plan is an extensive example that includes exhaustive 12-month and 3-year financial forecasts, in layouts that are required by banks, lenders, and investors. The sample business plan provides excellent insight into the day-to-day workings of the business. The sample can be used to quickly and easily develop a business plan that reflects your company's situation.

Inside the Restaurant Management Toolkit you will find ... 

In the business planning and financials section ...

Business plan templates, business plan questionnaire, budget template, cash flow template, payroll budget template, key performance indicator (KPI) tracker and a activity action planner, restaurant buying action list and much more ...
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AndreasBreitfuss

About AndreasBreitfuss

Andreas Breitfuss is the creator of the Restaurant Management Toolkit.

Andreas has owned and managed some of the most successful cafes, restaurants and hotels in the country and as a 2nd generation hotelier, have been involved in the hospitality industry for most ofhis life. As owner of a hospitality consulting company, Andreas has helped other business owners in the hospitality industry grow their businesses.


Andreas has worked with clients that have businesses from from a small corner cafe up to a major hotel chain.

Trained at one of the World's finest Hotel Management Schools where he have acquired both Swiss and Australian Hotel Management qualifications.

Andreas has won over 11 regional, state and national hospitality awards in the past 10 years. These awards include winning one of the country's most sought after awards "The best marketed hotel" 2 years running.


In control of over 20 food and beverage establishments over the last 10 years and project managed over 12 major food and beverage re-developments and hotel openings. Over this time the revenues Andreas generated well in excess of $26 million dollars.


Andreas has managed and operated some of the most profitable hospitality businesses in the country. One of the country's leading Hospitality marketing speakers, Andreas delivers presentations at national hospitality exhibitions and trade shows.  


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