Resume' keywordese

Choosing the "right" keywords for resumes'

When you sit down to create your resume' one of the first feelings that hits you is that you cannot complete the sentences without using the same words over and over again.

Don't panic, the English language is rich with words that say the same thing in an alternative way.

Read this Squidoo lens. Take the time to review this list and locate words that suggest your attitude towards your role. Avoid using the same words as everyone else and particularly beginning each section with a repeat of what has gone before.

Sending employers in your direction

Means giving them the right keywords

You need to build up your vocabulary of keywords. Why? Because many companies or recruitment firms today use resume scanning software. This software generally identifies and sorts resumes by looking at certain "keywords" in the document.

This ranking system helps them to decide who is a good match for the advertised position and who isn't.

Using the right resume key words can get you the interview!

But how do you know which keywords are right for the position you're interested in?

Here are a few tips...

1. One way is to look closely at the job ad or posting. See which words are used. If you can, look at a number of other ads for that company and see if there are certain words that keep popping up.

2. Go to the company website and identify some of their key values. A good place to look is their mission statement. The annual report is another great source of key values.

3. Scan trade journals to identify key trends in your industry. Then, select resume key words from that list.

4. Try to use any keywords you select at least 3 times, in both your resume and cover letter.

5. Use the most important keywords within the first line or two of each job description section of your resume.

High impact action words

The all-important supplement to keywords

Besides the sprinkling of various job-related key words throughout your resume', it's also crucial that you make use of action verbs in all of your descriptions.

Action words need to be specific and provide a clear, concise picture of your accomplishments, skills, and experience. You need to build up your vocabulary of action words. Look at the list below. Choose words from the list an insert them in exchange for words in your currect resume'.

Here's a GOLDEN RULE for your consideration. Every resume' needs keywords and action words specific to both the JOB and the EMPLOYER. Want to make an impression with your written words that gives you a high ranking with software and later a decision-maker? This is it.

Below are some action words for your consideration:
  • A
    Accelerated, Accomplished, Achieved, Acted, Activated, Adapted, Addressed, Adjusted, Administered, Advertised, Advised, Advocated, Analyzed, Applied, Appraised, Approved, Arbitrated, Arranged, Ascertained, Assembled, Assessed, Attained, Audited, Augmented, Authored
  • B
    Balanced, Billed, Bound, Briefed, Budgeted, Built
  • C
    Carried out, Charted, Clarified, Closed, Coached, Collaborated, Collected, Communicated, Compared, Compiled, Completed, Composed, Computed, Conceived, Conceptualized, Concluded, Conducted, Conserved, Consolidated, Constructed, Consulted, Contracted, Controlled, Converted, Coordinated, Corrected, Counseled, Created, Cultivated, Curtailed, Cut
  • D
    Decided, Decreased, Defined, Delegated, Delivered, Demonstrated, Designated, Derived, Designed, Detailed, Detected, Determined, Developed, Devised, Diagnosed, Directed, Discovered, Displayed, Dissected, Distributed, Diverted, Drew up
  • E
    Earned, Edited, Educated, Effected, Eliminated, Enabled, Encouraged, Endorsed, Enforced, Engaged, Engineered, Entertained, Established, Estimated, Evaluated, Examined, Exchanged, Executed, Expanded, Expedited, Experimented, Explained, Expressed, Extracted, Extended
  • F
    Facilitated, Fashioned, Filed, Financed, Followed, Formed, Formulated, Found, Founded,
  • G
    Gathered, Generated, Governed, Guided
  • H
    Handled, Hypothesized
  • I
    Identified, Illustrated, Implemented, Improved, Improvised, Increased, Influenced, Informed, Initiated, Innovated, Inspected, Inspired, nstalled, Instituted, Instructed, Interpreted, Intervened, Interviewed, Introduced, Invented, Invested, Investigated
  • J/K
    Judged, Kept
  • L
    Launched, Lectured, Led
  • M
    Maintained, Managed, Manipulated, Mastered, Maximized, Measured, Mediated, Mentored, Merged, Minimized, Modeled, Modernized, Modified, Monitored, Motivated
  • N
    Navigated, Negotiated, Notified
  • O
    Observed, Obtained, Opened, Operated, Optimized, Ordered, Organized, Originated, Oversaw
  • P
    Packed, Participated, Perceived, Performed, Persuaded, Piloted, Pinpointed, Planned, Predicted, Prepared, Presented, Problem-solved, Processed, Procured, Produced, Programmed, Promoted, Proofread, Projected, Proposed, Proved, Provided, Publicized, Published, Purchased
  • Q/R
    Questioned, Queried, Quizzed
    Raised, Reasoned, Received, Recommended, Reconciled, Recorded, Recruited, Reduced, Referred, Refined, Regulated, Rehabilitated, Reinforced, Rendered, Renewed, Reorganized, Repaired, Replaced, Reported, Represented, Researched, Resolved, Responded, Restored, Restructured, Retrieved, Revamped, Reviewed, Revised, Revitalized, Risked,
  • S
    Safeguarded, Scheduled, Screened, Selected, Served, Serviced, Set up, Shaped, Shipped, Simplified, Sold, Solved, Sponsored, Started, Streamlined, Strengthened, Structured, Studied, Suggested, Summarized, Supervised, Supplemented, Supplied, Surpassed, Surveyed,
    Synthesized, Systematized
  • T
    Taught, Team-built, Teamed, Tested, Trained, Transcribed, Translated, Trouble-shot, Tuned, Tutored, Typed
  • U
    Understudied, Undertook, Unified, United, Updated, Upgraded, Used, Utilized
  • V/W
    Verbalized
    Won, Wrote

Keywords to avoid

Don't shoot yourself in the foot

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There are also some words that can detract from the overall effectiveness of your resume. For one thing, you don't want to use confusing jargon or vague phrases. Clichés are out too.

Unless you're trying to convey your ability to function as an integral part of a team, words like assisted, contributed, and supported are not going to be very effective.

These words basically say you helped, but not how. If you must use these words, follow them with a more complete description of your role.

Successfully is another meaningless resume key word. Rather than using it, give concrete examples of your accomplishments that prove your success at your past jobs.

The phrase, "responsible for", takes up unnecessary space on your resume and should be avoided. Besides, your resume is the place to list your accomplishments, not your job duties or responsibilities.

You also need to avoid "flowery" speech and words. By trying too hard to sound intelligent or "in the know," you may convince your reader of just the opposite or even worse, confuse them.

The key is to say what you mean, plainly and simply, using powerful action words. Stick to these resume key word rules and you can't go wrong!

Nouns, adjectives and adverbs

Simple words with lots of power

It's not just industry-related and job-related keywords and action verbs that give a resume' power - first with software and scanners...and hopefully later real people (especially the decision-makers). Your use of nouns, adjectives and adverbs is also important.
  • Here are some recommended nouns:
    - Ability
    - Capacity
    - Competence
    - Effectiveness
    - Vigorous
  • Here are some recommended adjectives and adverbs
    - Actively
    - Competent
    - Consistent
    - Pertinent
    - Proficient
    - Qualified
    - Resourceful
    - Substantially
    - Technically
    - Versatile

Final instructions for using keywords

Design your victory in advance

Be sure to customize your profession/executive summary and bulleted list(s) with keywords that match the job for which you are applying.

Make sure the keywords in the executive summary and bulleted qualifications and achievements replicate those in the job posting. Keep in mind that keywords alone are not enough. State-of-art ATS technology relies on contextualization as well. Therefore, be sure to always frame keywords with descriptive material that demonstrates experience and familiarity with the subject.

Always avoid misspellings. A misspelled keyword is a keyword that the ATS will miss, and thus lower your ranking.

Important!

Campaign for a better future

The job campaign and Marketing sparks. Learn to "sparkle."

Linkedin's amazing power

The power to bring important people into your sphere of influence

Some people may think that what's important about Linkedin is all about what you yourself can accomplish - like large numbers of followers. But, if that is what you think, you are mistaken. Linkedin is not first-and-foremost about YOUR VALUE and about what YOUR VALUE can accomplish for you. Amazingly, it is what the VALUE of OTHER PEOPLE can accomplish FOR YOU.

Let me give you a real-life example that you can actually test. Let's say, for example, you needed to get in touch with Gov. Jerry Brown in Sacramento, CA. The last thing you would be thinking about is connecting on Linkedin with someone in South Florida...me. But, the truth is, if you were to connect with me, Lamar Morgan, on Linkedin, you would be just two degrees away from Gov. Jerry Brown. And, why is that? Because I am connected on Linkedin to Marty Keller, the Small Business Advocate for the State of California.

What you do to connect with Gov. Brown is to first connect with me via my Linkedin Group, Givers Gain. Once you have connected with me, you request I introduce you to Marty Keller. Should Marty Keller agree to connect with you as a result of my introduction, you can proceed to make a connection with Gov. Jerry Brown by making the request of Marty.

Do you need to become a "mover-and-shaker" in the business or political world? Use the second degree of separation on Linkedin to make that magic happen.

Make use of word clouds

Don't rewrite every resume' just for keywords

When I was first introduced to word clouds it was not for the purpose of creating a word cloud to actually show off. It was simply to help me find the right keywords to use in a resume' to get passed HR scanners or applicant tracking software programs. This is pretty much guess-work so far as success is concerned. Who really wants to do a lot of work and only HOPE to be successful? There has to be a better way than preparing every single resume' with its own unique set of keywords to hopefully satisfy the requirements of a software program.

I have decided instead to Google "buzzwords" for my industry and combine them as I feel appropriate in a word cloud that is colorful and sits in the second box section of my resume' and also sits atop in my email to prospective employers. To create word clouds, I use Wordle.

By the way, I no longer send out paper resumes' at all to anyone. From now on, my resume' is accessed via my Linkedin profile in my BoxNet app. It is accessed as a free download. The way BoxNet works, whenever my resume' is downloaded I receive an email alert. If you would like to see what a resume looks like with a colorful word cloud near the top of it, visit my Linkedin profile and look in the BoxNet area for Lamar Morgan's Resume'. It's a free download.

Keywordese is not easy

Please share your helpful comments or ask questions

I personally think it is unfair for employers to enlist applicant tracking software to screen job applicants and not be accountable to the job applicant in any way whatsoever. But, that's just my opinion. What's yours? Please share it in this module. If you have questions regarding keywordese, please ask it here as well.

  • mukeshdaji Jun 3, 2011 @ 8:31 pm | delete
    This is an incredible lens, it will be very useful.

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