Looking for Free Marketing Online That Pays for Itself?

One of the easiest and most effective ways to enhance your lens, and draw people to your business is to add pictures of your business and what you sell in it. Each lens has several modules that will host pictures that you have stored on your computer or you can use simple html to add them to any text module or text section on another module. Here is a picture of my gallery that is in this text module with simple html.

Squidoo has all different types of modules to allow you to build a online marketing lens very easily. The lens types can be broken up into a few categories.

Text and Informational Modules--These modules are designed to let you write information in a text fashion and also will allow you to add some basic html to enhance your text.

Picture and Video Modules--Add your own pictures and videos to emphasize your text

Feeds--There are several types of feeds including web feeds and RSS feeds. If you have an RSS feed on your site, you can add it here.

Merchandise Modules--Sell merchandise from Amazon, Ebay, or Cafe Press related to your own business

Interaction Modules--Interact with your customers with polls, or comment modules. Customer feedback is invaluable.

Link Modules--Squidoo offers all sorts of link modules that allow you to link to your other sites, products, or outside sources to add to your text.

Make Your Lens Prettier Modules--These are an assortment of fun modules to decorate and add personality to your lens.

Squidoo lenses work best as marketing if they are written about a small niche. Then they can be directly focused on that niche, and it is easier for search engines to understand the content that you are writing about.

Once you decide to write the lens, or have someone write it for you, then you will have to choose the niche that you want to feature. You may decide that you need more than one lens to promote your business online.

For example, I own a gallery that sells books, art prints, ceramics, clothing, and accessories. To highlight each niche, I can write an individual lens or I can focus on our location and our primary business. Each lens can be written in a individual manner, and you can start with one, and add more later.

You can make some extra money on your lens selling products that enhance your message. (See the Amazon Spotlight below.) Or you can link to your website.

What makes your business stand out amongst the crowd of similar businesses?

Here is an example:

My brick and mortar business, Lake Erie Artists Gallery celebrates the culture and heritage of Cleveland, Ohio and it's surrounding areas. We sell books, artwork, and gifts from local Cleveland artists and authors, supporting the local Cleveland, Ohio economy.