GuruSlayer Review: Becoming a "Guru Slayer"

GuruSlayer is about making money with email marketing.

Or, to put it more simply: the money is in the list.

You've probably heard that expression before. That's because it's true: the best way to get people to buy from you is to get them on your mailing list and form some kind of a relationship with them. Not everyone will buy from you, and not everytime you mail them, either, but if your list gets big enough then every mailing you send will probably make you money.

So, no, there's no "slaying" of gurus in this product. It's really the reverse, about becoming a guru who can convince subscribers to buy products the guru promotes.

You're forgiven if you thought GuruSlayer was about something else. That's certainly what GuruSlayer.com makes you think. And that's the angle that various Internet marketers have pushed, too.

But the "gurus" are making money selling GuruSlayer themselves, so that in and of itself should prove that no one's out to "slay" any gurus.

This is what you get when you buy GuruSlayer:

• GuruSlayer's Path To Unstoppable Profits flowchart. This flowchart describes the basic model you'll be following if you apply the GuruSlayer model to your online business.


• The 55-page "The Guru Slayer" ebook by Andrew Fox. This is the book where Andrew describes his detailed strategy for building a money-making email list, spread across 11 chapters:
  • Chapter 1 — why most people fail at online marketing
  • Chapter 2 — how to create a product that will succeed
  • Chapter 3 — using resale rights products to cash in on the hottest markets
  • Chapter 4 — critical website details that need to happen before you chase traffic
  • Chapter 5 — correctly setting up the "thank you" page
  • Chapter 6 — setting up the product download area
  • Chapter 7 — getting traffic to your site
  • Chapter 8 — how to quadruple your profits
  • Chapter 9 — the secrets to creating super affiliate promotions
  • Chapter 10 — top-converting affiliate programs to consider
  • Chapter 11 — taking action


• Two GuruSlayer videos by Andrew Fox. Listen as Andrew Fox further describes and expands on the material in his ebook.


• Free money-making website. Andrew will create a free website for you to promote ClickBank affiliate products like GuruSlayer.


• Free GuruSlayer affiliate tools. Use these tools to promote GuruSlayer to others and make money everytime someone buys a copy of the product. (See below for more info.)


• Free email promotion training videos by Michael Rasmussen. If you're a real newbie, learn the basics of email promotion from this series of videos.

A number of extra bonuses are also available for initial GuruSlayer purchasers. See the GuruSlayer sales page for info on any outstanding bonus offers.

Strictly speaking, GuruSlayer does NOT live up to its hype. That's because it was overhyped and the name is a bit misleading.

If you're a newcomer to the Internet marketing business and you're looking for a step-by-step approach to making money online, GuruSlayer is a good product for you. That's because it gives you a clear set of steps to follow in setting up your online business. You'll still need to spend a lot of time figuring out various things (setting up a website with a squeeze page, thank you page, and download page; creating a series of messages for your autoresponder; creating a product to promote; etc.), but GuruSlayer gives you a plan to follow. Plus a lot of examples of what Andrew's done in the past, such as sample emails he's sent out to his list and so on.

If you're an (even moderately) experienced online marketer, GuruSlayer probably isn't for you. The only reason you'd want it is either to:

• get access to the affiliate center (see below), or
• see actual samples of what Andrew's done for your own educational purposes.

There's really nothing ground-breaking in this product, however.

One way to make money with GuruSlayer is by promoting the product itself. Anyone who buys the product gets access to the GuruSlayer affiliate center, which includes a number of useful resources for promoting GuruSlayer. You can create a branded GuruSlayer report, for example, or download high-quality promotional graphics like the one shown to the right. You'll probably also want to invest in a book about affiliate marketing via Google AdWords — see my reviews of AdWords books for some suggestions.

Currently, GuruSlayer pays a 70% commission on each sale you refer.

If you were suspicious about all the hype surrounding GuruSlayer, you were right to be skeptical — the product has definitely been overhyped. That said, if you're a newbie looking for a fairly detailed plan of how to go about building a profitable email list, this is as good a product as any, written by someone who's done exactly that. (Andrew Fox, by the way, is the creator of the Dominating CB video tutorial series on becoming a ClickBank super affiliate.)