Rich Jerk Evolved

Are We Ready For The Rich Jerk Evolved? 

Many marketers seek to be the "best friend you've never had," offering to take you gently under their wing and guide you lovingly to your incredibly profits.  Of course, many marketers peddle puffy products that prove to be nothing more than thinly veiled self-promotion.  In other words, many marketers are jerks but they pretend not to be.  The Rich Jerk has never made a secret of the fact that he was a jerk and, with the upcoming release of The Rich Jerk Expanded, it's doubtful he's going to change. 

By answering a simple question you can understand part of the reason that his nasty brand of marketing has been successful.  Which person is the bigger jerk: the one who admits it freely or the one who tries to hide it? 

You might want to give that question a little bit of thought because there is likely to be a whole new round of discussion and debate sparked by The Rich Jerk Expanded.  Don't be surprised if the debates are actually more rabid than they were the first time.  The fact that so many people read the original sales letter and thought, "Oh my lord, I can't believe he's talking like that!" was one of the big reasons that it succeeded.  If he simply sticks to the same degree of nastiness he'll lose the shock value carried by the first book. 

However, if the Rich Jerk really wants to annoy all of current and potential critics then he does need to do one thing in an identical manner: produce an extremely valuable and worthwhile book.  It's likely that a certain percentage of people read his sales letter and purchased his book with the full intention of reading it, hating it, getting a refund and blasting him on every available forum.  Then they did read the book and had to grudgingly admit that it did contain valuable methods that would work. 

In short, the people who wanted to be his worst detractors ended up being his greatest advertisers.  As with any "sophomore" effort, there will be a lot of attention on this book to see if it lives up to the quality of the first.  Because the original Rich Jerk book was so wildly successful, he has the option of turning out a fluffy book of crap and still turning a short-term profit.  Because of his reputation, he'll sell a lot of books on the first few days regardless of the inherent quality in the book. 

Thankfully for the rest of us, he's not a Stupid Jerk and he didn't become a Rich Jerk on pure luck.  He knows the value of his reputation and the value of his mailing list full of happy subscribers.  He's far too smart to throw away everything he's built for a short-term profit. 

So it's not unreasonable to expect another book full of valuable information, time-tested strategies and uniquely written content.  It's also not unreasonable to expect another round of mean marketing that surpasses the offensiveness of the first and creates a tornado of controversy (a/k/a free viral marketing) on forums, boards and mailing lists around the world. 

Regardless of how annoying his successful marketing tactics may seem to be, the Rich Jerk has established that he has a solid grasp on various aspects of making money on the Internet.  Keep that in mind as you see the flaming debates popping as we build up to the release of The Rich Jerk Evolved.