No, there is no secret code in Get Google Ads Free! that will allow you to automatically get Google ads for free. I wish there were such a code in the book; it certainly would have made me, a business owner forced out of a good "day job" by a layoff, very happy. Push a button, type in some code, and poof! Free ads and guaranteed internet marketing success! Nothing has ever come that easy to me -- but I ain't complaining.

Instead of offering secret code, Get Google Ads Free! shows you how to apply successful print advertising techniques to your own Web pages, thereby showing you how to get unlimited numbers of free internet ads.

In major newspapers, people sometimes buy a full page of ad space, then sell off pieces of that page to other advertisers, thereby making back the costs of buying the page.

Similarly, Get Google Ads Free! teaches several strategies for putting enough advertising on your Web pages to both offset the costs of buying pay-per-click ads from Google and other big search engines, and potentially profit significantly.

You can see a similar process at work on Squidoo. Notice the display ads on this lens? Ever notice similar ads on other pages that you visit on the Web? Webmasters are paid to host advertising from different companies and business people, and sometimes this source of income allows webmasters to offer free services to users of their services. We are able to use Squidoo for free; the ads on our lenses cover at least some of the costs of hosting us.

Other webmasters use the income they get from hosting other people's ads on their pages to offset the costs of buying those ever more expensive pay-per-click ads on Google and other search engines. This is what Get Google Ads Free! teaches you to do - and obviously, if advertisers on your page pay you more than your costs for buying ads from major search engines, your webpages can become profit centers even if you only have some free information to give out.

Now that you know the secret of getting your internet ads for free, you can probably figure out what to do with your webpages without getting the book. I suggest you look up successful webmasters and ask them how they achieve marketing success and profit from their websites -- the right price for the information can indeed be $0, but it will cost you a lot of time. I think of Get Google Ads Free! as a timesaver well worth its $67 price. If you want to check the book out, you can find it here.

As time passes, I shall update my lens with good supporting material by fellow lensmasters -- if you really have more time than money to spend, and $0 is all you've got (a problem I understand, believe me), check the spot just below The Unofficial Google Analytics Blog, where I'll be linking to other lenses that can help you.

In the next few weeks, I shall review the first third of Get Google Ads Free!, section by section. The division into sections is my own, based on the page numbers in the PDF reader -- unfortunately, the good doctor does not do chapters, and his page numbers don't quite match up with the page numbers in Adobe Reader's display. I found those to be two of the few drawbacks of the book. But you, good reader, will now never have to face that problem!

Oh, between updates, enjoy the Google Analytics RSS feed, which is updated every other day. I've also got some book picks from Amazon that could help you continue your learning long after you have left my humble lens.

Let's deal first with the introduction (Pages 1 - 11) of Get Google Ads Free!. Dr. Cohen's congratulatory welcome, amazing story of his book's progress, and testimony of other internet marketers are all good reads. And he invites you to become an affiliate remarkably early, in my opinion.

But on the second page Dr. Cohen gives the major piece of information that you'll want to take note of: Be careful where you choose to buy his (or any marketing) e-book.

Many authors of e-books and other digital information products allow private resellers to put their products out on eBay and other sources not related to the authors' businesses. Dr. Cohen does not; all sales of his book are supposed to come through Clickbank, one of the world's largest marketplaces of digital information products. This is not to say that there are no bootleg copies out there, but the good doctor has fixed it up so that the robust bonuses that he offers to his customers and potential affiliates only come if you buy from his site, which sends you directly to Clickbank if you decide to purchase his book.

Of course you can Google his book's title and go directly to his site, and there are plenty of authorized affiliate links out there that will send you to the site as well, such as all the ones in this lens.

(Pages 12-23):

Before getting directly to the secret of getting Google ads free, Section 1 spends time describing the nuts and bolts of pay-per-click advertising and what it can accomplish:

1. Directly match customers and the products they need

2. Give sellers the ability to get traffic immediately to their sites

3. Give sellers the ability to begin building a high-quality customer database

4. Give sellers the ability to use real-time information about keywords, ads, and customer response to improve their advertising, their pages, and their offers

The book emphasizes the importance of experimentation to find exactly the right keywords and ads to put out to maximize your profits, and even throws in Dr. Cohen's personal strategies for hitting the top of the page on Google and other search engines. A great deal of this concerns winnowing down your keywords to only the top performers, which makes it easier for your site to climb into that first page of search results.

But the expense of pay-per-click ads can restrain experimentation -- and that is where the book's secret comes in. Essentially -- and Dr. Cohen tells of how he built his medical practice and did some real estate business with similar methods -- the long-standing practice of advertisers who buy whole pages in magazines and newspapers and then sell off small pieces of the page to other advertisers is what you can use on the Web to offset the cost of your Google ads.

Here is an example from the book: A certain magazine has a 30-inch page (three columns of 10 inches each)that can hold 30 one-inch display ads that are worth $500 each. But the magazine has never been able to sell a full page for more than about $4,000, and doesn't have the time or staff to sell off the page inch-by-inch.

BUT, a savvy advertiser comes along and buys the page for $4,000 -- and now only needs to sell 30 one-inch ad spaces to advertisers for $134 a piece ($133.34 X 30= $4,000) to break even. Obviously, this savvy advertiser will have no problem selling off the ad spaces, for other advertisers will jump all over his or her deal! This savvy advertiser could even charge $250 per ad space and still have advertisers eager to buy, and this would yield a $3,500 profit
($250 X 30 ad spaces = $7,500)

Or, this same savvy advertiser could sell fewer ads -- exactly 16 ($250 X 16 = $4,000) -- at $250, still break even, and then use some or all of the remaining space to advertise his or her own products.

That right there is the secret of Get Google Ads Free!.

Of course there are bumps in the road in taking an offline practice online -- so as Dr. Cohen says, don't go spend a few thousand upfront, because you need to practice with your keywords and learn how to build webpages that will be as attractive to advertisers online as classified ad sheets in newspapers and magazines are to advertisers offline. You'll need to start small, but once you get the hang of things, the sky will be the limit.

In this section, Get Google Ads Free! offers several real-world analogies to help you get the secret entrenched firmly in your mind, and gives you the basic steps and formulas Dr. Cohen uses in building his pages, deciding how much he'll pay for Google ads or other pay-per-click ads per month, deciding how many ads he wants on his pages and where his product ads will ride, and deciding how much he will charge advertisers for putting their ads on his page in the same month.

I might also add -- not that it is not obvious -- that as the cost of search engine advertising goes up, advertisers large and small will be searching more and more for other ways to get their ads seen. Therefore, webmasters who master the techniques in Get Google Ads Free! will be very well positioned to profit even in these trying economic times.

(Pages 24-31)

Most of you reading this probably know that you have to build good landing pages to attract viewers and drive sales. But then again, I ran across a site the other day that still had Lorem Ipsum placeholder text on it -- not a single line of useful information!

So, maybe the section in Get Google Ads Free! on needing to build good landing pages to attract advertisers is necessary.

A lot of the examples Dr. Cohen shows mirror the best lenses here on Squidoo -- lots of pictures, and interactivity. The Tickle web site is one of the book's star examples. Basically, if you can build a page full of relevant content, and throw in some snazzy pictures, advertisers will gladly give you money to be on their page. "Clean, crisp, and inviting" -- that's what the book says you should strive for.

Again, Get Google Ads Free! puts forth the reminder; when you start promoting your "clean, crisp, and inviting pages," start small! However, the book also discusses pre-capitalization; provided you have an excellent web page, you can charge advertisers BEFORE you spend money. The trick here is using the keyword calculation tools to figure out how much you will be paying per keyword, and using that data to figure out the minimum you should charge advertisers for the spots on your page.

Now remember -- the idea here is not just to host other folks' ads. The book points out that this whole system is REALLY designed to promote your ads on YOUR page for free. It is also possible to turn a profit while floating your ad. Although it may not be (immediately?) possible for you to get thousands of dollars for each ad space on your pages, you can get lots of $20s, $50s, and $100s -- and that stuff adds up. Again, the ideas can not only help you breakeven on advertising costs, but profit with your websites.

(Pages 32-41)

Here is the breakdown in a nutshell: the money you make from using Google's AdSense is determined by Google -- they determine how much you will be paid for hosting someone else's ads. If the cost of getting traffic to your site is higher than the money you make from people clicking your Google ads, you have to eat the difference. Not that many people fail to make money using AdSense; most certainly people do make money (Squidoo may well be an excellent example), and the book acknowledges this. But writing your own tickets with Get Google Ads Free! may be a more efficient technique.

Two websites are presented as examples in this section, and a breakdown is given on how much a webmaster can make using AdSense under favorable circumstances, and how much by using the techniques in the book. The math is worth looking over for yourself -- of course you can assume the book would favor its own techniques, but you can play with the earning curves suggested quite a lot, and still see a vast amount of advantage in the book's techniques.