Making Rubber Stamp Crafts Profitable: Promoting Your Crafts

Craft kits for rubber stamping are an easy and a fun way for a person to get started, they have all the materials they need and the instructions to help them create work of their own. Crafting kits can be for people of any age and crafting experience, which is why so many people are getting in on the business. How do you make your rubber stamp craft business stand above the rest?

First you have to start with the right craft kit. You need to do this because there are so many crafting kits out there offering so many different projects. Before you delve into selling your craft kit, ask yourself some questions like:

· Who is my kit for, children, teenagers, adults or all of them?

· Does my craft kit offer something different then the rest on the market?

· If it is the same is there a new twist that I can put on my kit to make it sell better?

· Is there a way to make my crafting kit more enticing and fun?

· Are my instructions easy to understand and follow?

· Is the project kit itself easy to make?
Once you have created your craft kit you need to put a price it before you can sell it. All prices need to be taken into account like materials, labor and other initial costs before you can add a profit to the item. Most craft workers recommend that you multiply the production costs by three or four, for example if it cost you $5 to make a craft kit you should sell it for $15 or $20. Many people also recommend children craft kits stay under the $10 mark. In the end, what you price your craft kit is up to you and how much you want to make and sell.

Host your own 'open house' kids craft party. Organize a craft party to launch your new business. This allows people to know what you are up to, and creates word of mouth.

If you're a mom, throw a craft party for your kids and have them invite their friends. If parents demonstrate interest in how you've organized the party, mention that you actually operate a business that specializes in such parties. Chances are children who attend the party will want to have a craft party of their own in the near future.

If you don't have children of your own, consider hosting a party for children at your local community center. Or plan a party for the children of friends or family.

Purchase or create a small and inexpensive party favor, and attach your business card to it. Pass out these party favors at craft parties, local carnivals and fair, or any place you might find potential customers.

Making your business card more memorable increases your chances of getting contacted by potential clients. You might even consider printing up inexpensive notepads or calendars with your business' name and contact information

When starting out, create a mailer to be sent out to people in the community. This can consist of a flyer, short glossy magazine or news article. Whatever you feel is best. You can have them sent out as a free mailer, or you may want to go with an opt-in mailing. This is where your customers sign up for a free mailer about your item. This is the best way to avoid wasting paper and stamps. But you may ask, "How do I get the addresses?" There are several avenues you can take.

1) Anytime someone makes a purchase, ask if they would like to be added to the free mailer. If they're impressed with your crafts, more than likely they'll sign up and before long, and your list will grow pretty quickly.

2) When attending a local craft show, have a clip board with pen that people can sign up for. They may not buy something right then, but if they're interested in your craft, they will sign up. Collect Name, address, city, state and zip code. You can even make room for an email address. On average, a mailer should be sent out twice a year. If you do send too much information, too often, it may end up in the trash.

3)Placing flyers around your community is also a good networking tool. Check with local businesses to see if it's ok to post a flyer in the window. You might want to stick with businesses that sell craft supplies, clothing or anything that can be connected with your item. When creating your flyer, put lots of color to catch people's attention. You can input pictures on the flyers as well as an average price.

4)Contact your Chambers of Commerce. They help promote businesses by having meetings and items displays. This is a good way to introduce your self to the community. You can also find out what's happening in your community such as local craft show days and times.

5)Stop by your local consignment store or boutique. These are great ways to get your craft out there. Generally, they will receive a percentage of the sales. Of course, this will be discussed before hand. When approaching the business owner, dress professional. Bring a sample of your item in with a list of prices. Also expect to sell in large quantities and for a discounted price. Storeowners generally don't pay full price for bulk items.