I've read a very helpful article about knowing scam or legit programs in general. This is a good read that's very helpful to people who are or will be into affiliate marketing. These are affiliate support contact, website, product or service, free participation, positive testimonials, and track record.

First things first, we need to enumerate the things that make a program legit:

Affilate Support Contact - the DotComSecrets office, Russell Brunson's company, has contact numbers and e-mail adress. Everyday the office is bombarded with question about the courses.

Website - the DotComSecrets has a website. There is Russell's profile and also the profile of his employees as part of the DotComSecrets team . In the website, he blogs about his affiliate programs and product reviews. The site also posts scheduled seminars.

Product or Service - many are happy with Russell's products. There are even unsolicited positive testimonials about these. Customers and clients are also given the time for their questions to be answered by Russell himself. He even holds seminars where anyone is invited.

Free Participation - true affiliate programs are free to join, that's what they say. And Russell's is one of the affiliate programs that anyone could sign up for free. Meaning, you don't have to risk your money. So if things don't work out like what you expect, you'll not be as upset than if you spent buck for joining the program.

Positive testimonials - I have read several reviews, feedbacks and testimonials about Russell Brunson and DotComSecrets. Many are glad to have good results on their products when they enrolled one of Russell's courses. Being positive is also asking Russell relevant questions about the programs and the things to do.

Track Record - for the record, the DotComSecrets site has been here for a long time. Also, Russell's other blogs and sites are linked here, too and everyone could visit and check for updates. The company and the marketer himself are into review sites which can be checked for people who have questions about Russell or the company.

Referring to
one of the lenses here about Russell Brunson, three qualities of a scammer proves why the he is not one of them.

1. Marketers who wants to pull off fast usually don't make much effort in creating a well designed websites and sales page.

2. Marketers who have hidden agendas are scared to show their faces.

3. Marketers who are trying to impress others deliberately put their claimed earnings, boast the items they've sold with their earnings, etc

The DotComSecrets site doesn't state a vision or mission. But the company specializes in providing education, tools and training necessary to start, build and promote a business online.

His site always updates for new products, seminars and new content. He even teams up with other marketers to provide better and effective services to future clients and to those who already believe in him.

Recently, I came across a blog about the new DotComSecrets Print Magazine. The blog describes a meaty content from the magazine - topics about SEO, Internet Marketing and a whole lot of information.

It goes to show that Russell and his company will always be there to help other entrepreneurs and aspiring marketers. Building reputation goes along with proving people that 'I Am Here' and 'I am willing to help, anytime'.