CPA - Cost per Acquisition.

CPA is basically a way of making easy cash simply by getting users to fill out a form. The amount of money that you get depends on a few factors. One of the main factors involved is the amount of fields, the more details that you can get the user to fill out, the more cash the company will give you. Also, another factor is the industry that you are promoting,this can have an impact on the amount you get per lead. For example: I've made up to $50 per Lead by promoting Mortgages, and the diet industry.

CPA Offers can be quite hard to get into. One thing that you will need before you get started is a website. This is because you need to be approved by the company first. Unlike affiliate marketing, lead generation is more open to abuse. For example: no company wants to pay $50 per lead, when the lead is classed as a 'dead lead' (A dead lead is a lead that has no intention ever buying from you).

There are generally two ways that most people generate traffic for CPA.
- One of the most popular way of doing this is by arbitrage. This is where you pay for your ad (PPC), and send traffic to the form. If done right, this can normally be very beneficial & profitable.

- Another modal is to build a list in a chosen market, then sending your list a CPA offer. This is obviously the best way of doing this as you've have already paid for your list, which means that it's 100% profit for you. Once you have a list, you can also send them multiple offers, multiple times.

In both of the example there are pluses and minuses. However, both of the modals work. so In my opinion you should test and try both of these methods. Each one will work different depending on your chosen niche.

One of the key areas that you need to be aware of, is that CPA offers can close down without your knowledge. What does this mean? Well, if your using the first technique (PPC) then you could end up sending traffic to a website, where the offer no longer exists. So be careful or you could end up wasting your money and your time.

Tips & Tricks:
- Pay attention to what people are searching on now. Hot topics, celeb's, films, toys etc. If you can find a product that is related to what is knows as a hot subject, then that will be a great topic to jump on.
- If you find a hot product that could be limited, use the payed traffic, as this will get you traffic quicker than a lot of the free traffic techniques.
- Be sure to read the terms & conditions. Find out exactly what you are going to be getting paid for. Make sure that the work is worth your time. Check out the process yourself. Don't just signup for anything, just because the CPA is high.

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Jeff Spires

If you are a user of Google Adwords then you will have heard of the Google Slap. The Google Slap is a term that internet marketers penned after google brought in the Quality Score(QS). Back in July of 2006, Google added the quality score to their Adwords Campaign. The Quality Score was a result of many complaints that Google had to deal with. All of the complaints were based around the quality of the landing pages that the Adwords ads were linking to. At this time, Advertisers were sending users to un-relevant web pages. The users were being re-directed to landing pages full of banner ads and AdSense ads. This obviously made the advertisers a tone of cash, but also made for poor quality user experience. So, Google being Google, introduced the Quality Score. The Quality Score is based around a few factors such as:
- Landing pages Quality
- Relevancy
- Click Through Rate
- Cost Per Click
- History of the Adwords account
- And other relevancy factors.

Once this was introduced, Marketers saw there Cost Per Click(CPC) go from $0.10 to $10.00 over night. Marketers thought this was like a slap in the face, so it became know as the Google Slap.

The Work Around:
The good news is for you and me, is that by know how to get around it, we can dominate a huge amount of different niches. If you take your time to master your QS, you will be leaps and bounds above so many of your competitors.

Heres is the simple steps that you HAVE to take for high QS.
- Your ad should contain the keyword with in the headline, Body copy and the URL.
- Your Landing page should contain the keyword in various places.
- No popup on your landing pages.
- No Scams
- No Expired Offers.
- Relevant copy on your landing page.
- No Adsense or Banner advertising.
- Be unique, no duplicate content.
- Amazing user experience.
- Make your landing page person, add photos.
- Make your landing page look legit. Not a scam
- Add Privacy & Terms and Conditions.
- Add out bound links.

Other than those simple areas that any one can change. It will then depend on your CTR. The great thing about this is that, if you try to increase your QS then your CTR will naturally increase. Why? Because of relevancy! Think about it, if you type in 'Horse Riding Lessons, Essex' and you add is all about 'Horse Riding Lessons, Essex', then the user is going to want to click onto your ad, because your ad is exactly what they are after. Always try to think of the psychology of the users, give them what they want.

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Jeff Spires

Hi everyone, Lets take a look at some of the Adwords Features that for some reason are not getting much exposure. Why this is I don't know, maybe they are trying to keep it secret from you. who knows?

Anyway, I want to take a look at two areas with you. Ad formatting and Site Targeting. Both can be very useful if used correctly.

Ad Formatting
Did you know that Google Adwords lets you display your ad with different ad formats. Well, you can! For some reason, this is not talked about much, yet I personally have had great results from using it. what does this mean, well you know all about the content network, and how you can have your ad appearing on other users websites (As AdSense). Well, you can also have your ads display as a banner instead, Logo maybe! Or even Animated GIFs (Moving images), Flash Movies, Video, and Audio. Are you starting to see the power of this yet? No, well just imagine having a video promoting you product on hundreds of other websites, That you only pay Per Click. Trust me, it's powerful, and there is still not a lot of people out there telling you about it. ;-)
Just go and start playing around with your image ads instead of text ads inside of your chosen adgroup.

Site Targeting
This is a great feature that allows you to choose where you want your content ad to display, sort off. When you start a new campaign, all you have to do is select 'site targeted' instead of keyword targeted. You will then be prompted to set up you ad preferences. Every thing is the same as normal. However, instead of adding your keywords, this time you are given three options.
Browser Categories:
This section allows you to search through the Adwords categories manually. You select your general topic, which then opens up into sub categories. Once you select your sub category, a list of related website will appear that you can select from.
Description Topics:
This option simply allow you to find your chosen niche by typing in your targeted area. For example 'Mobile phones' will bring up a list of mobile phone companies. You then just add all of the companies that you want, and a way you go.
List URLs:
If you want you to find out is a specific website has a partner plan with Google type the URL in to this field. Google will then let you know if the website is a part of the Google website and give you a list of all other related website.

Important:
You will have to pay your bid amount per every thousand impression when using the site targeting. In my opinion it's still worth testing it for yourself.

There you go, now go and try these out for yourself. They are simply to set up, and easy to maintain. You couldn't ask for more.

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Jeff Spires

Ok, lets take a look at how we can Optimize our Adwords campaign by simply creating a more targeted keyword list. By doing this you can not only decrease the amount that you spend , but also increase your conversion rate. So, Lets get started.

Keyword Optimization Strategies:
One of the biggest mistakes that user make is by creating an irrelevant keyword list. Their keyword list is to broad for the product or service that they are promoting, For example - 'dog' is a very irrelevant term, and can bring you visitors that are looking for anything related with dogs. Such as - Dog walking - Dog tricks - Dog Food. This is where so many people waist money, they are paying for visitors to come to there website, that will never have any interest in buying from them.
Lets say your selling dog collars, if this is the case then by bidding on the phrase dog collars, you will then have increased your Optimization Strategies for your keyword list. which basically makes your ad more relevant to the users search term. Now, to get even more targeted and Optimized you would want to start bidding on phrases such as - Buy dog collars - Cheap dog collars - Dog collars for sale - Dog collars UK. and so on. The more targeted your keyword list, the high your conversions. However, this normally less hit per day, as your only targeting clients, not visitors.

Singular and Plural:
Another great trick is to build into your keyword list, is to add the singular and plural version of your keyword. So many people are missing out on all of this traffic just because they don't know about this simple technique. For example - ebook, ebooks.

Misspelt Keywords:
Did you know that 1 in 5 entrepreneurs are dyslexic? Well, it's true. This doesn't just go for entrepreneurs. There are many visitors that you could be missing out on by not including the misspellings. There are many great tools out there that will generate misspelling for you. However, only use these tools on your most popular keywords. Otherwise you will end up with thousands of keywords clogging up your campaign.

Similar Terms and Synonyms:
Always try and come up with many different variation of the same term. For example - Dog training tips - Dog training tricks - Dog training secrets

Geographical Optimization
This can be a very powerful technique for anyone who is promoting a product or service in there local area. Simply by adding the geographical location to the keyword can help bring in even more targeted visitors to your website. For Example: 'Essex Dog Training Classes', This is a very targeted keyword which will have a much higher conversion rate than just 'dog'.

There you go, just by following these simple yet effective Adwords Keyword Optimization
Strategies, you could be running a profitable campaign in no time.

Good Luck! :-)
Jeff Spires

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