Introduction
This is a list of links to articles I've written that are focused on marketing Software-as-a-Service products.
Lincoln's SaaS Product Marketing Articles
This is a list of the SaaS Articles from my blog
- Lincoln Murphy: New SaaS Objections? - Software-as-a-Service (SaaS) Business Development and Marketing Professional
- I'm always trying to learn about real life, in-the-field objections that sales people are having when it comes to selling SaaS products, especially to enterprise clients. There was an article published today on Silicon.com that features an objection to a SaaS product that I have not yet heard of... limited feature set. Wait, yes I have, and this is not a SaaS problem just because the product in question was a SaaS product.
- 2008 - The Breakout Year for Niche SaaS ISVs - Software-as-a-Service (SaaS) Business Development and Marketing Professional
- I'm not going to attempt to predict the future, but I believe 2008 will be the year of the Small Vertical (intra-vertical focused) and Niche Horizontal (spanning only a few, related verticals) SaaS ISV. The headline producing SaaS ventures in 2007 were the big players, with horizontal offerings. These were Salesforce.com (CRM), Business Objects (BI), and NetSuite (Office Productivity). Just as in the deployed world, "big" horizontal applications are the same ones that have traditionally received the press. And 2008 will not be much different.
- Actionable Business Intelligence at your fingertips - Software-as-a-Service (SaaS) Business Development and Marketing Professional
- You probably capture a lot of data in your web or SaaS app, but how often do you mine that data for Actionable Business Intelligence; information you can use to solve business problems, such as slumping revenue, high client turnover, etc? It might be time to stop everything else you're doing and go write some queries. Below are some scenarios that I helped a start-up solve recently with information right at their fingertips.
- Fallout from Enterprise SaaS Series - Software-as-a-Service (SaaS) Business Development and Marketing Professional
- I have received and amazing amount of feedback on the Enterprise SaaS series; just about everyone who read it has contacted me. In this article I touch on:
Hybrid SaaS != Hybrid Licensing Model
Source Code Escrow Questions
SaaS *IS* Ubiquitous - Pureplay Enterprise SaaS and Vendor Sustainability - Overview and Part 4 - Software-as-a-Service (SaaS) Business Development and Marketing Professional
- This series is to help Enterprise SaaS vendors with two potentially business-stopping problems; scalability and sustainability. I am attempting to address both the real-life objections seen in Fortune 1000 enterprises when selling a SaaS solution and some ways to work around them.
by lincolnmurphy
I work with early-stage companies that are creating their first Software-as-a-Service (SaaS) product, or with existing companies that are looking to p... (more)
