How to Find Qualified Sales Prospects by Conducting a Webinar.
Get quality prospective customers for your business with no leg work, no phone calls, etc.
Webinars are a fantastic way to identify prospects who are ready to check-out what you have to offer. They've already essentially 'put their hand up' and said 'I'm interested' ... when they register for your webinar.
Webinars are a fantastic way to identify prospects who are ready to check-out what you have to offer. They've already essentially 'put their hand up' and said 'I'm interested' ... when they register for your webinar.
Generating Sales Leads using Webinars
Generating quality sales leads is one of the toughest things in business to accomplish. But what if there was a way to call a 'meeting' and have qualified potential customers literally line up to hear your pitch?
In this case the 'meeting' is a webinar, which is really just a conference conducted on the internet including a video or slide presentation along with audio narration. By offering helpful, quality information in your webinar, you are almost guaranteed to gain conversions from people interested in your webinar topic.
In this case the 'meeting' is a webinar, which is really just a conference conducted on the internet including a video or slide presentation along with audio narration. By offering helpful, quality information in your webinar, you are almost guaranteed to gain conversions from people interested in your webinar topic.
What Content Should My Webinar Feature?
Literally any topic of interest can be used, some ideas for content may include:
Talk about the ways your product can help the prospective customer by saving time, money, etc.
Give a tutorial on how to use your product. (actually how easy it is to use)
Compare your product to a competitors, showing all your products advantages.
Talk about general trends in the prospective customers business, and how to adapt to them.
Talk about the ways your product can help the prospective customer by saving time, money, etc.
Give a tutorial on how to use your product. (actually how easy it is to use)
Compare your product to a competitors, showing all your products advantages.
Talk about general trends in the prospective customers business, and how to adapt to them.
Don't Push Things
Don't try to give a hard sell to your webinar attendees. No one likes to think they signed up just to listen to a long commercial for your product. Provide genuinely helpful information and you will greatly increase follow-up interest from your listeners. How Long Should the Webinar Be?
Keeping the Webinar fairly brief, say 10 to 20 minutes will maintain interest without boring people. Make them eager to learn more!
How do I Promote My Webinar?
Does your company have a blog? If not, get one! Make a blog post promoting your webinar and your event may show up in google blog search and google 'alerts', along with the (more competitive) general results.
Already have an email list?, don't forget to include them!
Post a link to your webinar sign-up page on related forums or comment on related blogs.
Paid advertising. Promote your event using ads on PPC search engines, or using ads on related websites.
Already have an email list?, don't forget to include them!
Post a link to your webinar sign-up page on related forums or comment on related blogs.
Paid advertising. Promote your event using ads on PPC search engines, or using ads on related websites.
What Webinar System Should I Use?
If you aren't already using webinar software, it would make good sense to compare webinar software and find one that strikes a balance between something that is economical yet is robust enough to handle any size webinar you may conduct.
Some webinar provides offer a free trial period up to 45 days so you can do a 'trial run' and find out if they have the best product for your needs.
Some webinar provides offer a free trial period up to 45 days so you can do a 'trial run' and find out if they have the best product for your needs.
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