Sales Breakthrough!

New Thinking = New Results

"Finally, the truth about selling" Alexandria Brown, President, The E-Zine Queen

"Profound is the only word I can think of to describe Ari's Unlock The Game program. It cuts through all the old traditional sales messages that all of us have been so conditioned to accept. Finally, someone has enough guts to stand up and say enough to the sales thinking and behaviors that have caused such negative sales stereotyping around people who aren't part of that stereotype. Ari, you have grounded me in a philosophy that is so genuine and practical that I'm already applying it to my daily selling situations." Alexandria Brown, President, The E-Zine Queen

Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don't know.

How is Unlock The Game different from all the other selling programs?
It's completely different because it addresses the hidden psychological roadblocks that hold you back from unlocking your fears and reluctance. It gives you a new mindset backed by specific words and phrases that build trust and get you results.

How long has Unlock The Game been available and how many people are using it?
The Unlock The Game program has been available for over five years and is now being used by thousands of people worldwide.

How do I know that Unlock The Game doesn't just contain the same old "sales messages" that I've heard so many times over the years?
Unlock The Game overturns the very definition of what selling is and directly challenges the traditional sales tactics taught by the "sales gurus" (you know who they are!).

Will Unlock The Game give me immediate results, or is it a program that I have to study or memorize?
With Unlock The Game, you never memorize anything. Unlock The Game helps you draw upon your natural skills in human communication to create spontaneous, positive conversations with prospects that develop into trusting business relationships based on your ability to solve their problems. The moment you listen to the audio, read the ebooks and watch the video, you'll begin to experience new "ahas" that will help you see things about your current selling behaviors that will put you on the right track.

How is Unlock The Game different from prospecting programs that tell you to learn marketing from scratch and never cold call?
Those programs are based on the assumption that cold calling the OLD way is dead. That is a fair assumption. But what they fail to tell you is that if you can learn to cold call the NEW way, you won't have to spend months and months and thousands of dollars to get your first lead. With Unlock The Game, you will learn how to pick up the phone (it's virtually free to make a phone call these days) without fear, engage someone in a comfortable conversation, and get a positive result within minutes. Calling new people without fear is a skill you must master if you want to succeed.

"Unlock The Game is a breakthrough that takes the rejection out of cold calling" Brian Tracy

"In a new age of frustrating and difficult selling challenges, more specifically the fear of cold calling, and starting new conversations without feeling rejected, Unlock The Game gives us all the answers to a natural way of engaging new prospects over the phone. Keep up the good work Ari!" Brian Tracy is a leading authority on personal and business success. As Chairman and CEO of Brian Tracy International, he is the best-selling author of 17 books and over 300 audio and video learning programs.

To receive your 10 free audio mini-lessons Click here

Selling doesn't mean you have to sacrifice your values of truly wanting to help people. But there are forces in the marketplace that say you have to "close" people and use sales techniques that feel awkward and inauthentic.

This priceless recording with Ari Galper, the world's leading authority on how to create trust between buyer and seller -- and Perry Marshall, considered the leading thinker on online marketing -- will make you stop and think about how you can grow your business, without having to degrade your integrity as a sales person or marketer.

• Learn 3 head-spinning mindset principles that show you how to create trust with new prospects
  
  
• Discover how to Unlock The Game of sales and marketing using an integrity-based approach
  
  
• Take away new easy-to-use sales strategies you can use only a few minutes after you listen to this call
  
  

mp3 recording - (right click to download)
(listening time, 47:03 min)

To learn more about Ari Galper's Unlock The Game, take the Free Test Drive at
http://www.UnlockTheGame.com

Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.

A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her manager insists are the only way to sell their company's technology solution.

Regardless of what product or service you're selling, you should be able to relate to her dilemma.

Outdated sales skills fail to address the core issue of how we think about selling and unless we get to that core and change it once and for all, we'll go on struggling with the same counterproductive sales behaviors.

And we'll continue believing that we're always just one new sales technique away from the breakthrough we're looking for.

New Thinking = New Results

Maybe it's time to take a different approach. Maybe we need to analyze our thinking and identify why we're not making more sales.

Take a look at the table below and think about your current selling mindset.

How would your selling behaviors change if you changed your sales thinking?

Old Sales Mindset

New Sales Mindset

Always start out with a strong sales pitch.
Stop the sales pitch. Start a conversation.
Your goal is always to close the sale.
Your goal is always to discover whether you and your prospect are a good fit.

When you lose a sale, it's usually at the end of the sales process.
When you lose a sale, it's usually at the beginning of the sales process.

Rejection is a normal part of selling, so get used to it.

Hidden sales pressure causes rejection. Eliminate sales pressure, and you'll never experience rejection.

Keep chasing prospects until you get a yes or no.
Never chase prospects. Instead, get to the truth of whether there's a fit or not.

When prospects offer objections, challenge and/or counter them.
When prospects offer objections, validate them and reopen the conversation.

If prospects challenge the value of your product or service, defend yourself and
explain its value.

Never defend yourself or what you have to offer. This only creates more sales pressure.

Let's take a closer look at these concepts so you can begin to open up your current sales thinking and become more effective in your selling efforts.

1. Stop the sales pitch. Start a conversation.

When you call someone, never start out with a mini-presentation about yourself, your company, and what you have to offer.

Instead, start with a conversational phrase that focuses on a specific problem that your product or service solves. For example, you might say, "I'm just calling to see if you are open to some different ideas related to preventng downtime accross your computer network?"

Notice that you are not pitching your solution with this opening phrase. Instead, you're addressing a problem that, based on your experience in your field, you believe they might be having. (If you don't know what problems your product or service solves, do a little research by asking your current customers why they purchased your solution.)

2. Your goal is always to discover whether you and your prospect are a good fit.

If you let go of trying to close the sale or get the appointment, you'll discover that you don't have to take responsibility for moving the sales process forward.

By simply focusing your conversation on problems that you can help prospects solve, and by not jumping the gun by trying to move the sales process forward, you'll discover that prospects will give you the direction you need.

3. When you lose a sale, it's usually at the beginning of the sales process.

If you think you're losing sales due to mistakes you make at the end of the process, review how you began the relationship. Did you start with a pitch?

Did you use traditional sales language ("We have a solution that you really need" or "Others in your industry have bought our solution, you should consider it as well")?

Traditional sales language leads prospects to label you with the negative stereotype of "salesperson." This makes it almost impossible for them to relate to you with trust or to have an honest, open conversation about problems they're trying to solve and how you might be able to help them.

4. Hidden sales pressure causes rejection. Eliminate sales pressure, and you'll never experience rejection.

Prospects don't trigger rejection. You do -- when something you say, and it could be very subtle, triggers a defensive reaction from your prospect.

Yes, something you say.

You can eliminate rejection forever simply by giving up the hidden agenda of hoping to make a sale. Instead, be sure that everything you say and do stems from the basic mindset that you're there to help prospects identify and solve their issues.

5. Never chase prospects. Instead, get to the truth of whether there's a fit or not.

Chasing prospects has always been considered normal and necessary, but it's rooted in the macho selling image that "If you don't keep chasing, you're giving up, which means you're a failure." This is dead wrong.

Instead, ask your prospects if they'd be open to connecting again at a certain time and date so you can both avoid the phone tag game.

6. When prospects offer objections, validate them and reopen the conversation.

Most traditional sales programs spend a lot of time focusing on "overcoming" objections, but these tactics only create more sales pressure.

They also keep you from exploring or learning the truth behind what your prospects are saying.

You know that "We don't have the budget," "Send me information," or "Call me back in a few months," are polite evasions designed to get you off the phone. Stop trying to counter objections. Instead, shift to uncovering the truth by replying, "That's not a problem." No matter what the objection, use gentle, dignified language that invites prospects to tell you the truth about their situation without feeling you'll use it to press for a sale.

7. Never defend yourself or what you have to offer. This only creates more sales pressure.

When prospects say, "Why should I choose you over your competition?," your instinctive reaction is to defend your product or service because you believe that you are the best choice, and you want to convince them of that. But what goes through their minds at that point?

Something like, "This 'salesperson' is trying to sell me, and I hate feeling as if I'm being sold."

Stop defending yourself. In fact, come right out and tell them that you aren't going to try to convince them of anything because that only creates sales pressure. Instead, ask them again about key problems they're trying to solve.

Then explore how your product or service might solve those problems. Give up trying to persuade. Let prospects feel they can choose you without feeling sold.

The sooner you can let go of the traditional sales beliefs that we've all been exposed to, the more quickly you'll feel good about selling again, and start seeing better results.

Unlock The Game

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Praise for "Top Dog Sales Secrets":
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"One of these top dog secrets can earn you a fortune."
- Jeffrey Gitomer, author of Little Red Book of Selling

"It's like reading the best ideas from 50 sales books all in one book. It's awesome!"
- Michelle Nichols, Savvy Selling International

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Imagine the excitement and incredible value of getting several hundred killer ideas that will increase your sales and make your job easier.

Wishful thinking? Not at all. In fact, this priceless information is waiting for you right now in "Top Dog Sales Secrets."

You get actual scripts, real case histories and expert advice from America's top sales experts.

Get your copy. I think you will agree with those who have called this fast-paced new book "pure gold." It gives you "sales advice you can take to the bank."

50 nationally renowned sales experts will show you how to:

• Double your income by changing a few words
  
• Grab your prospect's interest in 15 seconds or less
  
• Leave your brochures in the car and make more sales
  
• Sure-fire ways to beat the price objection
  
• Leave voicemail messages that have prospects calling you
  
• Read your prospect in 60 seconds or less
  
• Be the big winner at the negotiating table and much more!
  

Start loving sales again. Get your copy today. You'll be glad you did!

P.S. When it comes to sales excellence, this book is where the rubber meets the road. You get practical, career-enhancing knowledge you can put to work for you right away. Top Dog Sales Secrets is sold with the publisher's 100% satisfaction guarantee.

If you're serious about advancing your sales career, this book is for you.

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Here's what readers are saying:
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"...a powerful compilation of writings from the leading sales experts."
- Keith Rosen, AllBusiness.com Professional Selling Blog

"I HIGHLY recommend it for the inspiration AND the skills that one will learn or 're-learn.' It is easy to read, entertaining, and very broad in topic selection."
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"From picking up the phone for cold calls to complex negotiations with Fortune 500 firms, this book has something for everyone. Top Dog Sales Secrets is a veritable "field guide" for anyone battling in the world of professional selling."
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"I really love "Top Dog Sales Secrets" and use it daily before starting my calls."
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"From prospecting, to the sales process, to negotiating, to building customer relationships, you'll find great techniques and strategies in bite size portions."
- Paul McCord, Power Selling Newsletter

"Well written and hard hitting, this book will help salespeople close more sales and avoid pitfalls. It's a great tool."
- Wallace Center, Account Manager, Imperial Press Direct

"It's packed with great tips from some of the world's greatest sales trainers, and it is a great resource for your success library."
- Mike Brooks, Mr. Inside Sales

"This book is a rare find. Fifty experts contributed to this book so you get the benefit of many different perspectives."
- Lee B. Salz, President, Sales Dodo

"You'll discover some valuable sales & marketing techniques that will have a positive impact on your sales! (And I'm not just saying that because I'm one of the featured authors in this book!)"
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"It's great. I've been using it as a tool with my team. It's to the point and a good reinforcement. Very well done."
- Therese M. Schustrich, Director of Sales & Service, Computerwork

"An absolute must read for anyone wanting to improve their sales performance."
- John Hetzler, Northeast U.S. & Canada Sales Manager, Hexion Specialty Chemicals

"I've read many sales books and this one is the best hands down."
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"A very fast-paced and educational book. Entertaining too. I loved it."
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"A fascinating book that makes learning new sales skills fun! I found something new on every page."
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Get your copy today!



Top Dog Sales Secrets is packed with real-life examples, successful scripts, and powerful ideas to fire up your sales.

These pros have accelerated the careers of countless sales professionals and increased the sales revenues for thousands of companies. Their client lists read like a Who's Who of American business. Spend a half hour with your copy of Top Dog Sales Secrets and you&'ll understand why major corporations pay thousands for their advice. It's pure gold!

Learn from America's Leading Experts:
Tony Alessandra, Bob Bly, John Boe, Dianna Booher, Ed Brodow, Bill Brooks, Jon Brooks, Shamus Brown, Bill Caskey, Tim Connor, Kevin Davis, Roger Dawson, Jim Domanski, Colleen Francis, Tom Freese, Patricia Fripp, Ari Galper, Joe Guertin, Joe Heller, Craig James, Brian Jeffrey, Michael D. Johnson, Dave Kahle, Ron Karr, Jill Konrath, Dan Kosch, Tina LoSasso, James Maduk, Jim Meisenheimer, Michelle Nichols, Rick Phillips, Tom Reilly, Tom Richard, Linda Richardson, Keith Rosen, Mike Schultz, Mark Shonka, Anita Sirianni, Mark S.A. Smith, Art Sobczak, Dave Stein, Bill Stinnett, Joel Sussman, Julie Thomas, Will Turner, Al Uszynski, Steve Waterhouse, Wendy Weiss, Jacques Werth, Garrison Wynn

You won't find anything trendy or theoretical in this book. You'll get only practical career enhancing knowledge that you can put to work for you right away. If you're serious about advancing your career, Top Dog Sales Secrets is for you.

You get powerful advice from 50 of the world's top sales experts on everything from prospecting to negotiating to closing - and a lot more! Top Dog Sales Secrets contains over 80 quick and on-target sales lessons. Learn a new technique in the morning, use it that day, and stop at the bank on your way home!

Would you like to sell more -- a lot more?
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The Ultimate Sales Machine:
Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. This incredible book will supercharge results in every part of your business. (Brian Tracy, author of The Way to Wealth)

Reading Chet Holmes's book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . It's essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of Getting Everything You Can Out of All You've Got)

Chet has the best material I've seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of Secrets of the Millionaire Mind)

The Ultimate Sales Machine is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of The Speed of Trust)

The Ultimate Sales Machine [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of The E-Myth and E-Myth Revisited)

No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of How to Master the Art of Selling)

This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)

This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come. (A. Harrison Barnes, CEO, Juriscape)

Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books I've read on business growth are interesting. But this man's material is out-of- the-park great. (Loral Langemeier, author of The Millionaire Maker's Guide to Creating a Cash Machine for Life)

How to build the ultimate business large or small) in only one hour per week

What other famous trainers say about Chet Holmes:

"I've worked with the largest companies in the world and I've also started a virtual revolution of small business success with my Guerrilla Marketing books (now in 41 languages). I've had more TV commercials on the air at one time than any other executive. Still, I have never seen anything more powerful for teaching you how to be a world-class CEO than this Webinar designed by my partner and frequent collaborator, Chet Holmes." Jay Conrad Levinson, author of 'Guerrilla Marketing'

"When you see how methodical Chet's approach is you understand instantly how he can assure dramatic sales increases." Jay Abraham, Legendary $5,000 per hour Marketing Consultant

Research that Triples Closing Ratios

How To Double Sales in 12 months

See a two minute overview about Chet Holmes
Click Here

If you're really serious and want to boost your profits with some of the best marketing information on the planet, take a closer look at becoming a member of our Guerrilla Marketing Association.

Learn the latest Guerrilla Marketing Strategies from Jay Levinson...LIVE!

Selling Among Wolves - Without Joining the Pack! (Paperback)

Selling Among Wolves:
Without Joining the Pack!

Learn the Seven Principles for Excellence at Work and how to close more sales using the communication style of Jesus. Resolve conflict and win the battle for the heart based on Joshua's conquest of the seven Canaanite tribes. From motivation to negotiation to presentation skills, Selling Among Wolves equips today's Christian with Biblical marketplace skills for top job performance and as a witness to the Nations. Winning testimonials illustrate these principles and strategies to improve sales for both the newcomer and the veteran.