Books Every Sales and Marketing Professional Should Read
Ranked #20,949 in Business, #259,437 overall
An Open Mind in Sales and Marketing Cushions Your Wallet
Many sales people hate reading. Our ego tells us that we already know it all or that we are already the best. These books will help even the best salesperson or marketer improve their career, paycheck, and even their lives.
The List
Books that Every Sales and Marketing Professional Should Read Today
- Meatball Sundae explains the ways that marketing is evolving and shows the pitfalls that many companies that have relied on the Old Marketing fall into. A great read for Marketing Directors with limited budgets.
- Never Eat Alone is an outstanding book about the power of networking, asking for help, and the power of generosity.
- You Can't Teach a Kid to Ride a Bike at a Seminar delves into a sales professionals biggest fears--closing sales. David Sandler describes methods that allows you to let your clients sell themselves, and both parties win.
- Get More Referrals Now is all about asking for more business by tapping into your clients network. Bill Cates discusses everything from asking for referrals to writing press releases.
Great Stuff on Amazon
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $15.57 (as of 01/05/2010) 
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Amazon Price: $17.16 (as of 01/05/2010)
You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling
Amazon Price: $23.95 (as of 01/05/2010)
Get More Referrals Now!
Amazon Price: $11.53 (as of 01/05/2010)
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Tell the Marketing Guru
I value your feedback. Please let me know if you know of other titles. I used to hate reading until I picked up these four books. If you have read other titles and think that they belong on this lens, let me know. I hope if you have taken the time to look at this, that you will invest in copies of the books listed above.
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