The Difference Between Sales and Marketing and How to Be Good at Both

What is the difference between sales and marketing?

People often confuse the two or assume they are one and the same.

Ann Sieg, author of The 7 Great Lies of Network Marketing and The Renegade Network Marketer, breaks it down very nicely.

She explains that you use marketing to bring you qualified prospects and use sales to close the deal and build relationships with people.

In other words, the definition of marketing is everything you do to reach and persuade prospects to give you a chance to sell them. Sales is what you do to close the sale and get a signed agreement or contract.

When you look at it like that, the sales person would have no one to sell to if it weren't for the marketer.

In the world of internet marketing, the marketer drives people to the website, and gets them to fill out a form requesting more information, or simply buying a product. The sales person is the one who forms a relationship with the prospects and closes the deal.

Good marketers and sales people have one thing in common: they both begin by putting their prospects first.

To be effective at marketing, you need to start by identifying your target market and understanding their needs. For any marketing message to be compelling, it must go beyond the rational, logical thinking and strike the right emotional chord. People buy with their emotions and only after, do they justify their purchase with logic. So before you start rattling off a bunch of benefits or facts, ask yourself, "so what?" Put yourself in their shoes. What does it mean to them specifically and how will it benefit them?

Likewise, good sales start by understanding your customers. Typically, far too much emphasis is put on the product, and far too little on the person doing the buying. What are their hot buttons, their core emotional desires?

Your marketing and sales start with what your customer wants.

If you know what people want, then you're 90 percent of the way there.

You have to research what people want. How do you do that research?

Talk to people one-on-one. Listen to the requests they make, the questions they ask and their complaints.

Look at the information they make public on forums, blogs and other social media. These are a goldmine of information about what people want.

Supplement your research with an understanding of the 7 reasons people buy:

1. Make money
2. Save money
3. Save time
4. Save effort
5. Improve health
6. Increase pleasure
7. Elminate pain

In most cases, negative emotions are a lot more powerful than positive emotions. Too often, sales focuses on why people should buy from you vs. why people don't buy from you.

There are typically four reasons people won't buy from you.

1. They don't know you
2. They don't want what you're selling
3. They don't want what you're selling more than what they would have to give up to get it
4. They don't believe you

Make their concerns and doubts the focus of your attention first.

This is especially important in network marketing, given how skeptical most people are about this industry. And as Ann Sieg teaches us in The Renegade Network Marketer, you can attract your target market to you, but you have to start by clearly identifying their needs, challenges, concerns and desires.

According to Sieg, the main problem with most of the recruiting methods network marketers are taught is that they rely more on "luck" than on identifying the best target market.

Its funny that most network marketing companies say "we don't sell products we just share information". That helps people who are afraid of sales feel less intimidated by the process. But the truth is that network marketing does involve sales. It also requires marketing.

Be honest, upfront and straightforward with people. Not only will this earn trust, but it will allow you to differentiate yourself. The bigger you make your claims (about your business or product), the more you blend in with everyone else. Tone down your claims and show genuine concern for people's interests. Its a win-win solution.

Contact me for a complimentary consultation to talk about your business. You can email me directly at cindy@homebusinesswins.com or telephone 619 318 8688, or skype me at cindyschulson. Visit Home Business Wins to visit me and learn more.

To your success!