The Best Sales Tools For A Slow Economy

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What are the best sales tools for sales and marketing professionals?

The best sales and marketing professionals don't take on the world alone--they know how to leverage the right tools to get the right results.

After reviewing hundreds of websites, technologies, blogs, and books, this lens lists the best of the best, by category.

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For additional tools, also visit the Ovation Sales Blog for cold calling tips and prospecting techniques.

Add A Resource 

Do you know of another Tool, Blog, Technology, or other resource for salespeople? Recommend it! (No self-serving submissions)

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  • Reply
    Cara Cara May 14, 2008 @ 12:39 am
    ZipWho.com offers some unique tools for researching neighborhoods in the United States. If you know a ZIP code, you can look up the demographics about the people living there. If you don't have a specific ZIP code in mind but want to find neighborhoods that match some criteria, you can do that as well. The site offers over a dozen demographic characteristics that can be used as search criteria. For example, if you would like to market to a specific target audience, you can query for all neighborhoods in the state of California with a median income in the range $60,000 to $75,000 and median age under 35 who spend less than a quarter of their income on their mortgage.
  • Reply
    Lee New Lee New Feb 1, 2008 @ 10:51 am
    48fill.com
    Affordable internet based lead capture and lead management (CRM) tool. Allows for easy collection of sales leads at any type of event including: trade shows, cold calls, etc.

Other Great Tools, Tips & Links 

Best Sites For Leads & Executives' Names
A few sites that have good company information and names of key executives, as well as their email addresses.
Ask The Telemaster! Podcast
A great series of Podcasts related to telephone sales, confidence, and personal development.
Thinkmap Visual Thesaurus
If you're trying to wordsmith a letter but can't think of the right word, this tool could help.
Really Bad Powerpoint
Seth Godin's guide to using Powerpoint. Some great ideas for making an emotional connection with the audience.
FreeConference
Free conference call service--good for those times you're working from home or on-the-go and need to set up a conference call.
Ovation Sales Group
My web site. Lots of good blogs and articles.

Best Sales & Marketing Books 

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap by Mark Shonka

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap by Mark Shonka

Good How-To guide on presenting your solution to e more...1 point

How I Raised Myself from Failure to Success in Selling by Frank Bettger

How I Raised Myself from Failure to Success in Selling by Frank Bettger

Good for any salesperson, but especially useful fo more...0 points

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Godin gets it. I firmly believe in using "Sal more...0 points

Influence: Science and Practice (4th Edition) by Robert B. Cialdini

Influence: Science and Practice (4th Edition) by Robert B. Cialdini

Understand what influences people to buy, or not b more...0 points

On Writing Well: The Classic Guide to Writing Nonfiction (On Writing Well) by William K. Zinsser

On Writing Well: The Classic Guide to Writing Nonfiction (On Writing Well) by William K. Zinsser

Best book on business writing and communication sk more...0 points

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale

Also a good resource for verbal communications. Do more...0 points

by jakeatwood

Jake Atwood is the founder of Ovation Sales Group. For the past decade, he has developed prospecting and lead generation systems for some of America's... (more)

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