"15 Tips to simplify your corporate sales website designing: avoid delivering non essential information."
Simplify everything. Avoid the non-essentials and leave room for attracting others.
Are you sick of encountering similar looking sales pages loaded with loads of testimonials and filled with non essential like "Guaranteed" earning, 1000's of sale etc.? Be aware from webdesigners who provide you a pregenerated pages. You can find 100's of clone site like this.
Try different layouts and present your offerings in a better manner. Help a buyer to take immediate decision and that increase your brand value. I strongly recommend you to read Seth Godin's books on Marketing ASAP.
Internet is a silent marketing machine that works round the year 24 hours a day. Capitalize the incredible power of internet and present a useful website for your visitors.
Avoid non essentials and simplify everything, so that a visitor is well informed about the message you want to deliver. He can compare your offerings with others and take good decisions.
Try following simple tips before creating your corporate sales page.
Table of Contents
- Simplicity attracts more.
- Write a brief about you.
- Describe your services briefly.
- Offer from VA Business Services
- Your sales pitch.
- Outline your other services.
- Describe the features now.
- Spice it up with different designs.
- In case you have too many products to sell.
- Never compare your services with others.
- Provide the various application of your product.
- Mention detailed specifications.
- Avoide fine prints.
- Provide clear Pricing Details
- Publish Delivery terms, Availability.
- Details of your sales points.
- Conclusion
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Simplicity attracts more.
Use simple layout instead of animated flash or heavily loaded pictures. Preferably a nice header and clean look 3 column website will do the job. Hire a good web designer who can do this job for you, instead of paying too much for a "Generic Sales Page". Write a brief about you.
Write a brief overview about your company including history, background, technical skills etc. People should know who you are. Inform them honestly even if you are a new entrant in the market. This is the way you will lay foundation of your transparent business relationship. Describe your services briefly.
Briefly describe why people choose your services. Let people know the best possible solution for their needs. You are the sole judge of your services offered. Choose best possible words to describe your message, or hire a good content writer and provide them outline of your thoughts. 
Offer from VA Business Services
Your sales pitch.
In case you have single product or service to sell, briefly describe the product or service, the user problems it solves, and the audience for which it is intended. Include the most unique feature here that pulls a reader to read further. Outline your other services.
In case you have multiple product/services offerings, outline different types of solutions available. This should be used as providing the information about all your niche products. Describe the features now.
Describe the Features & Benefits of your product. Be sure to state the user benefit so that a reader will pulled forward. It is essential to highlight key features before the audiences. Reader should be well informed. Spice it up with different designs.
Try to use several designs to outline the features of your product. Different colors or a background catches immediate attention of readers. In case you have too many products to sell.
If you have too many products create logical categories group that present your features in a simplified manner. You must use one message per category and avoid non essentials. Never compare your services with others.
Don't compare your product with others, instead inform reader about user benefit briefly for each feature. Be sure to state the key user benefit of each feature. Use one page per products/ services, if appropriate. Provide the various application of your product.
Highlight different Applications of your products. Explain how the product or service can be used by different ways, giving real user examples where possible. Mention detailed specifications.
Highlight detailed specifications for your products; Try giving relevant technical specifications, using as many examples as necessary. Reader will be glued to your sales site, as this is the most vital point that helps him to take decisions. Avoide fine prints.
Don't use Fine Prints! Publish in details about your service guarantee; detail the terms and conditions under which the service is offered. Provide clear Pricing Details
Provide clear Pricing Details of the product models available and list specific prices for each model and additional options available on additional cost. Buyer will not return if he feels he has been duped with low price jargon. Publish Delivery terms, Availability.
Publish Delivery terms clearly with Availability List, availability dates and availability options. It helps in buyer's decision process. Narrating a clear picture about delivery terms will increase your trust amongst your customers. Details of your sales points.
Describe how and from where product can be purchased, or where to direct orders. List all available sales point so that buyer can locate you easily. It is very much essential to publish the detailed information, so that your buyer can understand the real methods of buying the products. Conclusion
Design your website keeping the "Buyer's decision Process" in mind. Try your best to provide detailed information in a professional manner so that they can trust your offerings and take their decisions. While hiring a designer/ developer of your website, discuss these aspects in details so that you can come up with a strong selling machine that works 24 hours a day and 365 days a year. Affordable Website Designers
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Thanks for reading this long page. If you like this post, please comment your views.
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rose08
Thanks for your efforts which have produced such a wonderful lens. Online marketing become more and more important nowadays. The sales website attractive more customers, to simplify the processing of its design can help reduce the time to market, and we can hire less employees. The way you have presented your thoughts on the subject indicates how interested and well versed you are in this field. I will not hesitate to share this information and recommend this site to as many people as possible. Hats off to your tremendous effort and will be glad to show you my good stuff relating to human resource accounting which focus on the various human resource facts. Please drop by. Posted July 10, 2008 |
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Sylviane_Nuccio
Great lens, and great tips. Thank you for joining my group. I really love Squidoo:) Posted June 27, 2008 |
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CliveAnderson
Really great lens Steve, I have to say I certainly enjoyed the time I spent here. I picked up some very interesting and informative information. Thank you. Posted June 25, 2008 |
