Santa Claus in Advertising

BevsPaper by BevsPaper
Last updated: 02/09/2012

Santa was used to advertise products by many companies

Through out the decades Santa Claus has been used by many companies to advertise their products. This lens will introduce you to some vintage advertising using illustrations of the Jolly Old Elf.

Santa has helped sell everything from Coca-Cola to greeting cards, railroads, tobacco products, vehicles, and so much more.

Take a journey into Christmas past with me in the form of old advertising pages.

Haddon Sundblom and the Coke Santa

Series of ads from 1931 to 1964

Haddon Sundblom (1899-1976) created 3 corporate icons during his career: Aunt Jemima, Quaker man for Quaker Oats, and his most memorable the Coca-Cola Santa.

He created the first Santa for Coca-Cola in 1931 as a billboard which created a ad campaign spanning 33 years. Sundblom created his last Santa for Coke in 1964 which is shown here to the right.

His image of a grandfatherly and joyful Santa Claus became the imagery used by many to portray the jolly old elf.

1947 Coca-Cola Santa Ad by Haddon Sundblom 

Celebrities Played Santa in Ads

All sorts of celebrities would put on the Santa Suit and help to advertise a variety of products. Like this 1954 Sheaffer Pen ad with Jackie Gleason promoting the snorkel pens with a Santa hat on.

Arthur Godfrey dressed as Santa to sell Chesterfield Cigarettes in 1948.

Throughout the decades Santa has been portrayed by many male and female celebrities promoting everything from apples to zebra skin purses.

Santa Sold Gibson Greeting Cards in 1953 

Tobacco Companies Used Santa Claus

Tobacco companies who sold Camel Cigarettes and Prince Albert pipe tobacco loved to use Santa in their holiday advertising. Usually showing an illustration of Santa Claus and the Christmas packaging of their products for that season. The above picture shows the 1943 products.

1953 Coca-Cola Santa Ad by Haddon Sundblom 

Places to Visit with Vintage Santa Advertising and Paper Collectibles

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Santa Sells an International Truck in 1939 

Santa Advertises Coca-Cola in Commercial

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Santa Sold Magazines Too

Just by being on the cover

Magazine companies loved to have Santa on the cover of their magazines and would have famous artists such as J. C. Leyendecker and Norman Rockwell do a Santa Cover on an annual basis.

Santa In Advertising Quiz

Santa Claus Collectors

will enjoy this book

Christmas in America: A History

Amazon Price: $20.00 (as of 02/15/2012)Buy Now
List Price: $34.99

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Countdown to Christmas Day

Christmas Day: December 25, 2012

Advertising Items With Santa Claus

A large variety of vintage advertising items featuring Santa Claus can be found at the popular auction site, eBay.
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Santa's Little Guestbook

Let me know you stopped in to read about Santa and his advertising campaigns of yesteryear. Tell me about your memories of Santa as a child.

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Santa Claus Ads Copyright

November 9, 2008 by BevsPaper (Beverly (Owens).

This Happy Snowman page written by

BevsPaper

Santa Claus in old advertising is one of the many items that I collect along with Santa on magazine covers.

Seasons Greetings from the Wonderland

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