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Twitter and Facebook are among the social media tools that recruiters and university officials are using these days to promote their school and lure students.

According to the USA Today the number of colleges using social networking sites and or putting video on their blogs more than doubled from 2007 to 2008.

So what does this mean for potential applicants? It's best for you to be on your best behavior. Don't post vulgar twitter updates or embarrassing pictures on Facebook. I can tell you if that final spot comes down to you and some guy who posted underage drinking pics of himself on Facebook that seat is yours.

Be careful what you post, you never know who may be watching.

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