Scott E Vest

To address this problem, they hired a team of designers and engineers to study the gadgets/ devices people tend to carry and how they use them. The conclusion was obvious. To get any benefit from these devices, you need to be able to access and use them easily, yet keep them hidden. That in mind, they designed a clothing line around this premise and patented the concept, calling it "Technology Enabled Clothing," or TEC®.

Cameras are designed a certain way because 100+ years have "taught us how to design them." But computers, cell phones, personal digital assistants, game consoles and the like have had less time to evolve. So, this is where good, intuitive design has come in.

Good design "cares" in the sense that it makes the learning/ using process intuitive; learning how to work one's iPod or iPhone is made easy by a good and "caring" interface design. Attention-grabbing interface features like iPhone's touch screen and swipe gestures, and Wii's motion-sensing Wiimote probably turn consumer heads more than any marketing tag line ever could. Design-driven hits like these (which now include Technology Enabled Clothing) demonstrate the commercial value of "caring" about users' experiences.