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I'm Tom, the search engine marketing guy at On Target Web Solutions, Inc. of Orlando, Florida.
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Internet Marketing / Search Engine Marketing Lens
Various search engine marketing rants, ramblings, theories and ideas. Come back often for new search engine marketing articles and information. Provided by On Target Web Solutions >> Search Engine Marketing Experts
Introductions
Search Engine Marketing Rants & Ideas
I read the Seth Godin blog on a daily basis and was finally inspired to come over to squidoo to 'check it out.' What an amazing tool!
Anyway, my hope here is to help provide other webmasters some inspiration on search engine marketing. I have been an online marketer going on eleven years, I love what I do and I love watching the success of the small businesses that I have helped.
Please check back often for various thoughts and random ideas on search engine marketing.
Anyway, my hope here is to help provide other webmasters some inspiration on search engine marketing. I have been an online marketer going on eleven years, I love what I do and I love watching the success of the small businesses that I have helped.
Please check back often for various thoughts and random ideas on search engine marketing.
Call To Action
Is your web site missing something?
How would you prefer your prospects to get in touch with you? Is it an email? Online form? Doubtful. If you are like me, you want to speak to a live human being and ask those crucial questions that perhaps the web site in question doesn't provide.
It's simple : A PHONE CALL! I've never closed a search engine marketing deal or new web site design utilizing just email. Get me a phone call, and BAM, done deal, closed or at least in dialogue. Why is it that so many web sites bury their phone number? Should you have to click through 17 pages to get that number? Nope. Here's a tip: (and web designers hate it when I mandate this:) PUT YOUR PHONE NUMBER on every page of your site: in the top or someplace conspicuous. Don't make your prospects jump through hoops!
Here's an example: Looking for high quality web design and internet marketing? Call us today at 407-830-4550.
It's simple : A PHONE CALL! I've never closed a search engine marketing deal or new web site design utilizing just email. Get me a phone call, and BAM, done deal, closed or at least in dialogue. Why is it that so many web sites bury their phone number? Should you have to click through 17 pages to get that number? Nope. Here's a tip: (and web designers hate it when I mandate this:) PUT YOUR PHONE NUMBER on every page of your site: in the top or someplace conspicuous. Don't make your prospects jump through hoops!
Here's an example: Looking for high quality web design and internet marketing? Call us today at 407-830-4550.
My Favorite Marketing / SEO Books
Please find below some of my favorite books on marketing and search engine marketing from Amazon.com.
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 05/20/2008)
Unleashing the Ideavirus
Amazon Price: $11.20 (as of 05/20/2008)
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Amazon Price: $25.95 (as of 05/20/2008)
Purple Cow: Transform Your Business by Being Remarkable
Amazon Price: $13.57 (as of 05/20/2008)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $10.15 (as of 05/20/2008)
Search Engine Keyword Selection
On Finding Your Niche
When ever we get a new customer and have them fill out our search engine marketing keyword sheet, the customer will come up with 3 thousand plus keywords which they wish us to incorporate into our seo work: We instantly take that list and start checking out the relevance of those keywords and how they pertain to their product or service, often, we find that these keywords are not searched for, or are NOT relevant to their products and services.
Here is my philosophy: Go for Targeted niche keywords: For example, if you sell aquarium fish, try to drill down to the specific type of fish that you sell or specialize in on your site: Beta Fish : Gold Fish, Damsel Fish, etc. The goal with search engine marketing should be Quality, not quantity.
Here is my philosophy: Go for Targeted niche keywords: For example, if you sell aquarium fish, try to drill down to the specific type of fish that you sell or specialize in on your site: Beta Fish : Gold Fish, Damsel Fish, etc. The goal with search engine marketing should be Quality, not quantity.
Build It And They Will Come:
Or Will They ...
Many folks get very excited when they launch that shiny new website, expecting droves of people to come and purchase their wares. Here's the fact: If you don't tell people about your site, it doesn't magically get it the top ten rankings in Google, especially not instantly.
Your site needs TLC: it needs search engine optimization which includes (but is not limited to:) Meta tags with clear targeted keywords for your products or services, optimized copy on your site, clear text links to take the spiders through your site and most importantly, basic marketing. Getting your site listed in Google is the first step, Google prefers to find your site on it's own, so try and get a few reciprocal links from strong, highly ranked reputable site.
Patience pays off in this arena: Search Engine Marketing is a on going process and requires that you maintain your site with fresh, relevant and original copy. Feed the 'spiders' and you will be rewarded. more later.....
Your site needs TLC: it needs search engine optimization which includes (but is not limited to:) Meta tags with clear targeted keywords for your products or services, optimized copy on your site, clear text links to take the spiders through your site and most importantly, basic marketing. Getting your site listed in Google is the first step, Google prefers to find your site on it's own, so try and get a few reciprocal links from strong, highly ranked reputable site.
Patience pays off in this arena: Search Engine Marketing is a on going process and requires that you maintain your site with fresh, relevant and original copy. Feed the 'spiders' and you will be rewarded. more later.....
SEO / Search Engine Marketing & Links
Call it what it is
One of the most common mistakes people make when creating a new site is to name the actual page titles http://www.yoursite.com/product1.htm rather than something specific to the product content: like http://www.yoursite.com/acme-widget. Calling the link what it truly is adds a bit of relevance to google results.
Orlando Internet Marketing Experts
Learn about SEO & Internet Marketing
On Target Web Solutions : Online Internet Marketing Advice, SEO, Search Engine Optimization thoughts and ideas.
Fetching RSS feed... please stand byThe Net Is Changing : Are You On Board?
Google Universal Search : Social Internet Marketing
Google recently updated it's US algorithm to include not only traditional web site links in it's index, but also images, videos, blogs, news, books and local search. This is an amazing new challenge for web marketers: SEO is not enough anymore! This will truly seperate the rich content sites from the lame ducks: Google is constantly striving to improve it's online search experience and it has done it.
Here is the challenge: Rather than just focusing on traditional methods of SEO: marketers now need to focus on internet marketing on a broad basis : Contribute to a blog, put out relevant press releases online, etc. Now is the time to understand that it is about the end user of your site.
Here is the challenge: Rather than just focusing on traditional methods of SEO: marketers now need to focus on internet marketing on a broad basis : Contribute to a blog, put out relevant press releases online, etc. Now is the time to understand that it is about the end user of your site.
Web Design & Search Engine Marketing
Does Your Web Site Sell?
So many folks go out and hire a web designer to produce the eye candy that they think they need for a successful company or online presence. The real truth to the matter is: Your web site needs to sell! It is like a two year old, needing tender loving care and attention, needs to be nurtured.
If your web designer's eyes glaze over when you start asking about search engine marketing or calls to action or very basic marketing principles, it's time to seriously reconsider your web design firm. Make certain that your web designer 'gets it'. Ask about calls to action, conversion, and web 2.0 elements that will PULL in the target audience.
If your web designer's eyes glaze over when you start asking about search engine marketing or calls to action or very basic marketing principles, it's time to seriously reconsider your web design firm. Make certain that your web designer 'gets it'. Ask about calls to action, conversion, and web 2.0 elements that will PULL in the target audience.
Favorite Links On Search Engine Marketing
Find some of my favorite online resources about search engine marketing.
- Matt Cutts Blog : Google
- Interesting discussion on Google from a Google employee.
- SEMPO : Search Engine Marketing Organization
- Non-Profit organization dedicated to providing idea exchange in the search engine marketing field.
- Internet Marketing Expert Michael Wong
- Excellent resource with search engine marketing tools and more.
- On Target Web Solutions : Search Engine Marketing
- Search engine marketing firm dedicated to your online success.
- SEO Blog
- Search Engine Marketing Blog By On Target Web Solutions.
Internet Marketing Blogs
Keep On Top Of Internet Marketing Trends
Seek advice from other internet marketers : Learn about seo and search engine opitmization.
- The Ultimate SEO Marketing Guide
- 3) SEO Online Marketing - Some businesses are completely dependent on Internet, like software develo...
- How To Improve SEO On Your Website!
- ... of Internet marketing services as well as corporate identity services ranging from search engine...
- Discover how to make your Home-Based Business work
- SEO (Search Engine Optimization) is a way of improving the volume and quality of traffic of your web...
- Google Analytics Tool For Website SEO
- Google offers a free tool to track and analyze information about your website called Google Analytic...
