Search Optimisation Resources
This is a collection of resources about search optimisation as it relates to designing, coding, and writing copy for your site. I've worked as a SEO specialist, web project manager, designer and developer (mainly for e-commerce or social networking sites) for a number of years now. These are my opinions, and these are the resources that have helped me.
Search Optimisation, Search Marketing & Link Building
Articles & Answers from ItsColdOutside
Search Optimisation 101
When I do an SEO site analysis for a new client, there are a few things that I always start with. These elements form a basic roadmap for search optimisation. You'll notice that I do make recommendations on things that do not directly effect search, such as visual design and code errors; this is my individual preference, as many SEOs do not look at these elements of a site. Personally, I think that we do our clients a disservice when we promote search optimsation at the expense of conversion...
Introduction to Google Analytics
Analytics works via a small javascript program, that is inserted into every page on a web site. When you visit a web site that has analytics installed the urchin collects data on your usage of that site, this raw data is then fed back to Google. Google then formats the data into meaningful statistics presented on the Analytics dashboard found on the Analytics tab of the Google/Adwords account...
Common Website Problems and How to Fix Them
There are very few sites that can't be improved in some way, no matter how nice the site actually is - unfortunately, none of us are perfect! However, there are some problems and mistakes that a lot of sites face, and this is a list of some of the more common ones.
When I do an SEO site analysis for a new client, there are a few things that I always start with. These elements form a basic roadmap for search optimisation. You'll notice that I do make recommendations on things that do not directly effect search, such as visual design and code errors; this is my individual preference, as many SEOs do not look at these elements of a site. Personally, I think that we do our clients a disservice when we promote search optimsation at the expense of conversion...
Introduction to Google Analytics
Analytics works via a small javascript program, that is inserted into every page on a web site. When you visit a web site that has analytics installed the urchin collects data on your usage of that site, this raw data is then fed back to Google. Google then formats the data into meaningful statistics presented on the Analytics dashboard found on the Analytics tab of the Google/Adwords account...
Common Website Problems and How to Fix Them
There are very few sites that can't be improved in some way, no matter how nice the site actually is - unfortunately, none of us are perfect! However, there are some problems and mistakes that a lot of sites face, and this is a list of some of the more common ones.
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- SEO Services Surrey Service Providers
- The seo services surrey has are known all over the place. SEO or Search Engine Optimisation is what you to make your websites, as well as the posts and contents therein, to top the searches in Google or any search engine like Yahoo, Bing and Babylon.
- Jabba SEO Named Fourth Best Search Engine Optimisation Company by topseos.co ...
- The independent authority on Search vendors in the United Kingdom, topseos.co.uk, has named Jabba SEO as the fourth best search engine optimisation company in the online marketing industry for the month of February 2012. The decision to name Jabba SEO ...
- SEO.co.uk Named Best Enterprise SEO Company in the United Kingdom by topseos ...
- The independent authority on Search vendors in the United Kingdom, topseos.co.uk, has named SEO.co.uk the best enterprise search engine optimisation company in the online marketing industry for the month of February 2012. topseos.co.uk provides their ...
- Google's latest privacy policy
- From a search-engine optimisation (SEO) perspective I, in my position as SEO director at digital-marketing agency Greenlight, believe that this is likely the most transparent Google has ever been about how it utilises consumer click-through rate (CTR) ...
by MonicaW
MonicaW
Monica Worthington is a search optimisation specialist working for ItsColdOutside.
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