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If you are like most people, you have no idea how the company with the #1 result in Google got there. You may believe that you just don't know the secret.
Well, if you tilt your ear over this way, I'll whisper the secret to you: There isn't any secret. What you need to know may not be common knowledge, but it ain't rocket science either.
Whether you call it search marketing, search engine marketing (SEM), search engine optimization (SEO), or something else entirely, you follow the same steps to success.
If you want all the details of every step, then buy the book Search Engine Marketing, Inc.
How to Get Started in Search Marketing
- The Skinflint's Guide to Search Marketing
- Search marketing does not have to cost an arm and a leg. Check out these tips for free (or nearly-free) techniques for search marketing success.
- Paid Search Marketing
- Learn the opportunities and techniques for paid search success.
Books on Search Marketing Success
These books are high quality (I wrote one) and up-to-date
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Our book covers paid and organic search, from a marketing and technical standpoint.
Amazon Price: $37.11 (as of 11/11/2009) 
Winning Results with Google AdWords
Andrew has the most comprehensive book on Google paid search.
Amazon Price: (as of 11/11/2009)
Search Engine Optimization for Dummies
If you're on a budget, this book covers organic search well.
Amazon Price: (as of 11/11/2009)
More about Search Marketing
Mike Moran's Biznology blog
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Co-author of Search Engine Marketing, Inc. and author of Do It Wrong Quickly, Mike Moran is a public speaker and consultant now serving as Chief Arch...
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