SEO Services

It is important to realize what the search engines want. A search engine wants those that are searching to find what they are looking for and to find it fast. Relevancy is important as is the speed at which the site comes up. An engine will look at your site and review the information you have to assure it is relevant to the user. If multiple sites are just as relevant and one is slow and one is fast, they will choose the faster site. If they do not choose the faster site then the search engine may lose that person because the person is upset that the site offered up to them was no good. At least in their eye's because most people lack patience, that is just a fact.

So let's discuss the speed of the site. Assume the web host where your site resides is as fast as any other. With that constant you have to look at the information on your pages. If you have other people's code, or companies code, and images on your site be sure you point to them properly. For example with an image you may put a link to the full domain name http://www.DOMAIN.com/IMAGE.JPG or you may put a link to the directory on your server /images/IMAGE.jpg. One of these is fast and one is slow. Here is why, it is due to DNS lookups. You can use an SEO services company to assist with optimizing your pages speed.

The Domain Name System (DNS) is a naming system. It associates information with domain names. An often-used analogy to explain the Domain Name System is that it serves as the "phone book" for the Internet by translating human-friendly computer hostname. So the issue is that if you use a domain name in the URL for every image on your site then the person retrieving your page has a web browser that will perform a look up of each images domain name. That will take time, but if you use the direct link to the directory on your site it does not need to look it up. This is a huge time saver.

This is just one example of a way to optimize your sites speed and assist in your search engine rankings.

You may think that your website or a particular page should rank well in search engines but you need to look at two things and compare. You need to compare each individual webpage as well as each phrase you believe someone will be searching on. In other words if your website is about Toy Trucks do you have a webpage about Toy Trucks? If so do you use those words together? In other words you may have the word Toy on the page and the word Trucks on the page but you will rank much better if you have them together such as "Toy Trucks" assuming that is the phrase you want to rank well for in search engines.

Note that the density and frequency of the keywords matter as well. You usually see percentages such as 1-3%. In other words having a frequency of keywords at 5 may be good and it may be bad, it depends on how many other words are on the page. So compare the number of times you have the phrase (frequency) with the total number of words on the page and keep your key phrase at a % of 1 to 3 (density).

Also the number of words on a page matters. Rarely to 5 word pages make it as a top result. However you typically read that somewhere around 300 to 800 words is optimal.

We talked about the speed of a site and optimizing the references to images, as well as the words on the page itself. Now let's discuss the SEO of the code itself. You need to be compliant with the World Wide Web Consortium (W3C) standards. If you use a web publishing tool you will not need to worry, if you are old school and code by hand in an editor you will want to read up on their standard practices and use a validator for your site and pages. Search engines like to have standard coding on the pages.

Also to SEO the pages you can alter items in the code. For example there are what is known as TITLE and ALT tags for images. If you hover over an image you will see the TITLE of the image. In other words the text you put in the TITLE such as "Toy Trucks" will appear when you mouse over that image. It is not seen until someone mouses over but the search engines do see it and it helps them better understand what is on that page. Through the seo service of optimizing your code you can assure your relevant page is actually seen as relevant by search engines.