"You've got to be in it to win it," the lottery commercials blare.
They do have a point. Winners did have to buy a ticket, or they'd never have won. To win the organic search lottery, your site needs to buy its tickets too-you need the pages of your site indexed.
The more pages you have indexed, the more chances you have to win the search lottery. And take heart, because you have much better odds at winning the search lottery than the Irish Sweepstakes.
In order to win, however, you need to know the rules of the game-and to play by them. In the search lottery, you must learn the rules that spiders play by, so that your site plays by them too.
After you understand what spiders can't or won't do, then you can make sure that your site does not run afoul of the rules. That's because when you break these spider rules, your page won't be indexed. And if your page is not in the index, it can't be found by searchers.
New Link List Module
- Is Google Missing Your Web Site?
- Get an overview of the most important techniques in getting your pages indexed, as adapted from the book, Search Engine Marketing, Inc.
- Free Ways to Get Your Pages Indexed
- The great thing about organic search marketing is that you can succeed without spending a lot of cash. Check out these tips for getting your pages indexed on a budget.
Get the Book That Explains Everything on Search Indexing
Search Engine Marketing, Inc. by Mike Moran and Bill Hunt
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
Amazon Price: $31.49 (as of 07/25/2008)
More about Organic Search
Mike Moran's Biznology blog
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