Taming the eBay Search Engine

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Searching eBay

If you know what you're doing, you can quickly find what you're looking for on eBay - and the more you know about how buyers find you, the easier you'll find it to be found.

Here are a few golden searching rules.

Featured eBay Marketing Resource 

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Be Specific 

If you're searching for the first edition of the original Harry Potter book, you'll get further searching for 'harry potter rowling philosopher's stone first edition' than you will searching for 'harry potter'.

You'll get fewer results, but the ones you do get will be far more relevant.

Spell Wrongly 

It's a sad fact that many of the sellers on eBay just can't spell.

Whatever you're looking for, try thinking of a few common misspellings - you might find a few items here that have slipped through the cracks.

The 7 Essential Steps to Successful eBay Marketing 

Do you prefer to not spend all day reading information on a computer screen? Most of the information about ebay that is sold every day is in ebook format, or on websites.

But this doesn't suit everyone. So, of course, there have been real books written about earning money on ebay. And here is one of the best!

The 7 Essential Steps to Successful eBay Marketing

Avg. Customer Rating: Amazon Rating

Amazon Price: $17.05 (as of 11/29/2009) Buy Now

Get A Thesaurus 

You should try to search for all the different words that someone might use to describe an item, for example searching for both 'TV' and 'television', or for 'phone', 'mobile' and 'cellphone'.

Where you can, though, leave off the type of item altogether and search by things like brand and model.

Use The Categories 

Whenever you search, you'll notice a list of categories at the side of your search results.

If you just searched for the name of a CD, you should click the 'CDs' category to look at results in that category only.

Why bother looking through a load of results that you don't care about?

Hot Selling eBay Products on the Hidden Web 

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Don't Be Afraid To Browse 

Once you've found the category that items you like seem to be in, why not click 'Browse' and take a look through the whole category? You might be surprised by what you find.

Few people realise just how powerful eBay's search engine is - a few symbols here and there and it'll work wonders for you.

Wildcard searches 

You can put an asterisk (*) into a search phrase when you want to say 'anything can go here'.

For example, if you wanted to search for a 1950s car, you could search for 'car 195*'. 195* will show results from any year in the 1950s.

Become an eBay Powerseller 

As taught by the powersellers!

The eBay powersellers often write how-to guides about how they got where they are right now.

And they often sell them for just a couple of dollars, which is great to just download and check out.

So here are a couple featured, if you're interested:

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eBay

In this order 

If you put words in quotes ("") then the only results shown will be ones that have all of the words between the quote marks.

For example, searching for "Lord of the Rings" won't give you any results that say, for example "Lord Robert Rings".

Exclude words 

Put a minus, and then put any words in brackets that you don't want to appear in your search results.

For example: "Pulp Fiction" -(poster,photo) will find items related to Pulp Fiction but not posters or photos.

The Hilarious eBay Song! 

Made by Weird Al Yankovic

Does this show what ebay is like or what?! I love it! :-)

"Ebay" by Weird Al Yankovic

"I want it that way" by the Backstreet Boys is parodied by the excellent Weird Al Yankovic "Ebay" song - synched to the videoclip. I must admit Ebay is very much the way he describes it in the song. Don't take it too seriously; just enjoy! btw I actually love 'Star Wars'. Honours #5 - Most Discussed (All Time) - Australia #3 - Most Discussed (All Time) - Music - Australia #1 - Most Viewed (All Time) - Australia #1 - Most Viewed (All Time) - Music - Australia #1 - Top Favorites (All Time) - Australia #70 - Top Favorites (All Time) #1 - Top Favorites (All Time) - Music - Australia #53 - Top Favorites (All Time) - Music #22 - Top Rated (All Time) - Australia #14 - Top Rated (All Time) - Music - Australia #22 - Most Linked (All Time) - Australia #6 - Most Linked (All Time) - Music - Australia

curated content from YouTube

Either/ Or 

If you want to search for lots of words at once, just put them in brackets.

The TV example from earlier could become '(TV,television)', which would find items with either word.

Don't get too tied up learning the ways of the search engine! 

A surprising number of eBay users don't search at all, preferring to look through eBay's category system and save their favourites in their browser.

Why not check out The eBay Marketing Group for more advice on how to ensure buyers find your auction? :-)

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