by 4 people |
Organic search engines are looking for specific word patterns on your page to decide whether it should be shown at the top of the results list, but you also know that your page must appeal to the searchers themselves.
It's important to optimize your page for high search rankings, but it is just as important that searcehrs click on your results and go on to buy your product.
The Steps To Optimizing Your Content
Choose the landing page and then tweak it until it succeeds
First choose a search landing page for a set of keywords. Start by looking at your target keyword list. Pick a strong search landing page from your existing Web site for one or more of your targeted keywords from your list.
Next, analyze the landing page's metrics. See how your page is performing. For each keyword that you are targeting for your landing page, find out how far down the search results list your landing page is. Find out how many search referrals you get to that page and how many of those visitors complete a Web conversion.
Now, audit your landing page. If your page is not performing the way you'd like (a strong possibility as you start search marketing), you can analyze your landing page to find areas of improvement.
Last, improve your landing page's content. Your page audit shows how to optimize your content to get top search rankings, more referrals, and higher conversions.
Next, analyze the landing page's metrics. See how your page is performing. For each keyword that you are targeting for your landing page, find out how far down the search results list your landing page is. Find out how many search referrals you get to that page and how many of those visitors complete a Web conversion.
Now, audit your landing page. If your page is not performing the way you'd like (a strong possibility as you start search marketing), you can analyze your landing page to find areas of improvement.
Last, improve your landing page's content. Your page audit shows how to optimize your content to get top search rankings, more referrals, and higher conversions.
Get the Book That Shows How to Optimize Your Content
Search Engine Marketing, Inc. by Mike Moran and Bill Hunt
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Amazon Price: $37.11 (as of 11/12/2009) 
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Co-author of Search Engine Marketing, Inc. and author of Do It Wrong Quickly, Mike Moran is a public speaker and consultant now serving as Chief Arch...
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