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Optimize Your Content for Search

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 3 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

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Organic search engines are looking for specific word patterns on your page to decide whether it should be shown at the top of the results list, but you also know that your page must appeal to the searchers themselves.

It's important to optimize your page for high search rankings, but it is just as important that searcehrs click on your results and go on to buy your product.

The Steps To Optimizing Your Content 

Choose the landing page and then tweak it until it succeeds

First choose a search landing page for a set of keywords. Start by looking at your target keyword list. Pick a strong search landing page from your existing Web site for one or more of your targeted keywords from your list.

Next, analyze the landing page's metrics. See how your page is performing. For each keyword that you are targeting for your landing page, find out how far down the search results list your landing page is. Find out how many search referrals you get to that page and how many of those visitors complete a Web conversion.

Now, audit your landing page. If your page is not performing the way you'd like (a strong possibility as you start search marketing), you can analyze your landing page to find areas of improvement.

Last, improve your landing page's content. Your page audit shows how to optimize your content to get top search rankings, more referrals, and higher conversions.

Get the Book That Shows How to Optimize Your Content 

Search Engine Marketing, Inc. by Mike Moran and Bill Hunt

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

by Mike Moran, Bill Hunt

Amazon Price: $31.49 (as of 10/06/2008)

More about Organic Search 

Mike Moran's Biznology blog

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Related topics: ,  keyword density,  organic search,  Business,  more

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mikemoran

About mikemoran

Co-author of Search Engine Marketing, Inc., Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies. Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.

In addition to Mike&squo;s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping him bridge the gap between technology and marketing concepts. He is a member of the Search Engine Marketing Council of the Direct Marketing Association and a frequent speaker at industry conferences, including Search Engine Strategies, AD:TECH, Consumer Reports WebWatch, OMMA East, and the Enterprise Search Summit. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.

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