Digital Marketers Faced with New Search Standards: Be Remarkable
Be Remarkable. Be REMARK-able. Be Re-MARKETABLE. Digital Marketers are faced with a new Google Search Feature called SearchWiki, creating a sort of "social search marketing" trend and promoting "social search optimization."
A Search Engine's main goal is to provide the user with the best answer to their query. SearchWiki is an extension of a personalized search experience with an added social aspect that enables users to see what others think about each webpage.
A Search Engine's main goal is to provide the user with the best answer to their query. SearchWiki is an extension of a personalized search experience with an added social aspect that enables users to see what others think about each webpage.
The Search Wiki Feature On Google Search Results
Promoting Social Search Optimization Through Personalized Google Search
If you have a Google Account and have recently searched a term on Google.com, you may have noticed two little grey boxes next to each search result. And, if you looked just a little closer, you may have also seen a little text bubble next to the words "Similar Pages" under each result. SearchWiki is a new Google feature that ties to a user's personal Google Account and personalizes that user's search experience.SearchWiki lets users who are logged into a Google Account reorder their search results, delete results they don't like, move results up or down and make public comments on each search listing they encounter in an effort to provide the best and most relevant search results for the end user.
YouTube vids
Google SearchWiki
SearchWiki lets you customize your Google Web Search results. You can rank, remove and add notes to any result page and see those tailored results anytime you do that search while you're logged in to your Google Account.
Search Wiki Promotes Social Marketing...
And New Standards Of Search Optimization, Website Development And Analytics
In theory, it can get users to spend more time on Google by interacting not only with the query itself but with the rest of the digital world through commenting and reading other user remarks.
This data collection feature gives Google qualitative feedback of quantitative results along with more eyes to promote pages, control rankings and police results. It also allows Google (and the rest of the world) to understand why people are clicking on certain search results, or not.
This data collection feature gives Google qualitative feedback of quantitative results along with more eyes to promote pages, control rankings and police results. It also allows Google (and the rest of the world) to understand why people are clicking on certain search results, or not.
SearchWiki and Search Engine Optimization
Search Engine Marketing Will Evolve With Search Wiki
"...SearchWiki can add another layer of complexity to digital marketing..."
The personalized search function will promote quality control in the digital space and marketers will be more inclined to provide quality content related to their optimized search keywords in hopes of achieving positive remarks. When combined with Google's data, Digital Marketers are left with a hybrid of social marketing and search engine marketing, or "social search marketing" and "social search optimization"
Steve Riegel, Director of Search at Faction Media, a digitally led marketing agency says,
"Overall, SearchWiki can add another layer of complexity to digital marketing, if fully implemented it will place an increased emphasis on Pay-Per-Click advertising to build brand awareness for new products."
Potential Issues With SearchWiki
Aside From Digital Marketers, How Well Will SearchWiki Be Adopted?
Adoption is a potential issue for those who are outside of the "in the knows" as the SearchWiki buttons blend into the background of the results page. Currently, Search Remarks have been limited on popular keywords such as "SEO", "American Idol" and "Real Estate." This may be a result of digital marketers testing SearchWiki out to see what it can do.
SearchWiki Adoption Experience
Is Search Wiki Becoming More and More Popular Every Day?
In order to determine SearchWiki's rate of popularity growth, we will track 10 popular search terms every week and see how the term's remarks have evolved....
- "Google" (Total 2,510,000,000 Results)
12/11/08 : 8,603 SearchWiki Notes
12/18/08: 9,852 SearchWiki Notes
12/25/08: TBD - "Music" (Total 1,870,000,000 Results)
12/11/08: 82 SearchWiki Notes
12/18/08: 86 SearchWiki Notes
12/25/08: TBD - "Travel" (Total 1,010,000,000 Results)
12/11/08: 28 SearchWiki Notes
12/18/08: 31 SearchWiki Notes
12/25/08: TBD - "Jobs" (Total 935,000,000 Results)
12/11/08: 42 SearchWiki Notes
12/18/08: 46 SearchWiki Notes
12/25/08: TBD - "New York" (Total 935,000,000 Results)
12/11/08: 80 SearchWiki Notes
12/18/08: 87 SearchWiki Notes
12/25/08: TBD - "Love" (Total 727,000,000 Results)
12/11/08: 41 SearchWiki Notes
12/18/08:44 SearchWiki Notes
12/25/08: TBD - "Facebook" (Total 654,000,000 Results)
12/11/08: 2619 SearchWiki Notes
12/18/08: 2,803 SearchWiki Notes
12/25/08: TBD - "Real Estate" (Total 558,000,000 Results)
12/11/08: 31 SearchWiki Notes
12/18/08: 31 SearchWiki Notes
12/25/08: TBD - "Football" (Total 369,000,000 Results)
12/11/08: 104 SearchWiki Notes
12/18/08: 106 SearchWiki Notes
12/25/08: TBD - "Barack Obama" (Total 110,000,000 Results)
12/11/08: 398 SearchWiki Notes
12/18/08: 437 SearchWiki Notes
12/25/08: TBD
SearchWiki Tips for Digital Advertising Agencies & Marketers Alike
Digital Marketers and Advertisers Can Utilize These SearchWiki Tips
Faction Media's Top 10 Search Wiki Marketing Tips:
- Utilize SearchWiki as another place to monitor social marketing that hits close to home... Search brings in 50%-70% of most site traffic.
- Monitor public comments- Votes for & against you, votes for & against your competitors
- Capture customer voice
- Respond in results, PPC ads and on site to remarked issues/concerns/opportunities
- Utilize customer feedback to optimize SEO & PPC Campaigns
- Watch SEO Results closely. How is SearchWiki affecting your traffic numbers, traffic sources and Click Through Rate?
- A People-powered search = live indication of what the masses believe the best result to be - is this better than an algorithm or a way to refine it?
- "BE Remarkable," by Author Seth Godin: Be Worthy of a Remark! Show why your content is compelling enough to talk about
Google Blog Search
- SearchWiki or Search Sticky | BPWrap
- Ahh well, I heard about this news and read reviews from leading marketing gurus, but this E-book seems pretty good. As for SearchWiki, it came in but as for the Google datacenter I'm on, it is not active any more and 90% of the google ...
- Google’s Search Wiki & Universal Results Pushing Searchers To Page ...
- There is an interesting conversation taking place at WebmasterWorld on the topic of page one results versus page two results. Senior member, Whitey, asks the question, should webmasters begin preparing their sites to rank well on page ...
- Google SearchWiki: You Can 'Check Out,' But Your Results Don't Leave
- After months of requests from its users, Google has finally added a way to turn off its SearchWiki tool. But, while you can check out of using SearchWiki, ... Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com. See more articles by Matt McGee > ...
- South Florida Interactive Marketing Association Blog: Google ...
- According to Google: SearchWiki lets you customize your Google Web Search results by ranking, removing, and adding notes to them. You'll see your changes whenever you do the same searches while signed in to your Google Account, ...
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