Segerius Consultancy

Hello and thank you for your interest in Segerius Consultancy
Let me give you a quick introduction of myself so you know who you will be dealing with.

I am a dynamic IIB entrepreneur, engaging speaker, and founder of www.SegeriusConsultancy.com and www.Ulticoach.info
I have a degree in Business Management and Marketing, I'm specialized in management consulting, communication, sales, marketing, E-marketing and I am a keynote speaker and business coach.

In my free time I'm passionate about water sports, comedy, photography, building my social and business network and exploring international cultures.

As a business coach, I can provide a business owner with practical advice that works in order to ensure the long-term success of an enterprise. I am determined to help enough entrepreneurs and companies increase their added value to make a positive difference in the society and world we live in.

I have plenty of international experience coupled with an entrepreneurial minded personality, thus ensuring YOUR success!

With kind regards,

Jennifer Segerius

If you haven't been paying attention to the trends in the small business world lately, let me show you 3 important FACTS that you need to know as a business owner:

1. PHONE BOOKS (YELLOW PAGES) ARE DEAD!

Your customers are no longer searching for your business in phone books.. They're searching ONLINE! Phone books are for the stone ages... Almost everyone searches for what they are looking for on the internet these days.

Think about what services or products that you sell that your prospects are searching for online... Now do a search for that in your geographic area of business... Is your business showing up right at the top of the search engine listings? Does it show up at all on the page?
Did you know that there are internet marketing techniques you can use to have your business show up in MULTIPLE locations on that search page for your relevant keywords?

2. NEWSPAPERS ARE DYING

Although newspapers can still be a viable method of advertising your small business, it doesn't take a rocket-scientist to know that newspaper readership has been dying for years now. The truth is that the majority of people are simply going to online news sites to read their daily news these days.

That's bad news for the small business owner like yourself who may have relied on newspaper ads to attract new customers...
But, that's GOOD NEWS if you understand how to get your business in front of those readers that are now flocking to the online news websites! And guess what... hardly any of your competitors know how to do this... but, we'll show you that it's actually quite easy if you use a few of our online advertising secrets.

Forget about buying an ad in a physical newspaper ever again... This is SO MUCH easier, and cheaper!

3. NOBODY WATCHES TV COMMERCIALS ANYMORE

This is yet another advertising method that has been quickly diminishing in power recently. With the invention of Tivo's combined with ever-reducing attention spans in recent years while "channel surfing", TV ads are simply NOT getting the job done for most small businesses anymore. Television ads are too expensive and almost nobody is paying attention to TV commercials these days. They just use the remote control and click to the next channel when a commercial comes on.

However, where are people spending increasing amounts of their time these days? ONLINE! Most teenagers hardly even watch TV anymore, our future target markets already focus only on the internet.

Your business will be left in the dust in these new times... IF you don't understand how to use the internet correctly for getting massive exposure to your business and beating your competitors.

Below are some of the specific hidden gems we will implement that will help you to start getting loads of new customers to your website and explode your small business:

1. Our unique SEO methods will catapult your website right to the top of the Google, Yahoo and MSN search engine rankings... ahead of all of your competitors . Did you know that most business owners make at least 7 MAJOR mistakes on their websites that keep them from ranking in Google and other search engines?

2. Get the elusive "double listings" for your website in the Google search engine rankings
"Double listings" in the search engines are where your website and a sub page of your website show up right next to each other as 2 listings in Google... doubling your chances of getting that web traffic!

This is another technique that 99% of website owners are clueless about. We'll implement these steps to get some of these "double listings".

3. Get extra exposure on the "Google Local" Business Listings
We'll get your site extra exposure on the Google "local listings" and set your business apart from your competitors. If you've ever done a search for a "service + city" type of business, you'll notice that a few select businesses will show up more prominently...

4. Use Google to "Geotarget" your exact customers by city, state, or zip code
We'll use a powerful feature to advertise in Google directly to your prospects in an exact city, state, or zip code. This is a powerful way to specifically use Google to target people in your geographic area (but we'll also show you how to target nationally or even internationally if your business sells outside of your local area).

5. Tap into the Massive traffic of the new behemoth of the web - FACEBOOK!
Don't worry... this doesn't involve spending hours every day trying to build new groups of friends on Facebook. I love the advertising feature in Facebook. You're going to be blown away when you see how powerful Facebook advertising can be! Stop struggling to find customers with newspaper ads, radio ads, or walk-ins... Your customers are almost ALL ON FACEBOOK! In some countries, over 70% of the adult population has a Facebook account. In the US alone, there are almost 40 Million people age 18 and over that have Facebook accounts... the potential business you can generate on this site is staggering! Don't underestimate the power of Facebook for getting traffic to your website... Apart from Facebook alone, we will set up and use about 80 other Social Media Profiles

6. How to siphon off some of the massive traffic that Youtube gets and send those visitors to your website
You may have thought that Youtube was nothing but a big jumbled mess of stupid humour videos... But what most business owners don't realize is that Youtube can be used to generate big web traffic to your business (whether your business is national, international, or just local)... either way, Youtube can be an extremely powerful marketing tool to add to your arsenal. You do realize that Youtube has Millions of visitors per DAY!

By using video as a marketing tool, and also optimizing many other video sites, it will show that Youtube videos show up frequently on the first page of Google search rankings for lots of typical queries (that gives "service + city" business owners a killer method of showing up once again on the first page of Google for their chosen keyword searches).

7. Establish Authority by article writing
With access to so much information on the internet, it is important to establish yourself as an authoritative figure in your industry. This also comes down to a trust factor. If a potential customer views you as an authority figure on the topic that they are searching for it will build the trust factor and lead to more conversions. So how is that accomplished? One of the easiest methods for building industry credibility is by writing articles about your field of expertise.

There are literally thousands of article databases out there that people turn to for information. By writing about your field of expertise, you will be establishing yourself as an expert or authority on that particular topic. Writing articles actually provides multiple benefits. Not only will it establish that authoritative image, but it will also help establish back links and provide relevant content for your site.

8. Monitoring Conversions and Goals
The there are a couple of ways to track performance, but the simplest would be Google Analytics (www.Google.com/analytics ). Google Analytics is a free service offered through Google that allows you to analyze traffic patterns, monitor conversion rates, and really find out where visitors are coming from, how long they are staying, and where they are going from there. The way Google analytics works, is by placing special code within your site that will track the goals that you establish.