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Jewelry Marketing for Jewelry Makers

Jewelry_Girl by Jewelry_Girl
Last updated: 02/19/2010

Selling Handmade Jewelry

Are friends and family telling you you ought to sell your handmade jewelry?

Maybe it's the bead addiction that does it, but the notion of selling jewelry comes to all of us eventually when you begin creating your own jewelry.

The good thing is is that you can turn your love for creating jewelry into a flourishing small jewelry business. Lots of individuals have done it before you, so you can too. Let's take a look at five popular and effective ways to get going selling handmade jewelry.

Contents

  1. 1. Try Starting Locally.
  2. 2. Rent a Booth.
  3. 3. Create an E-commerce Website.
  4. 4. Do Home Jewelry Parties.
  5. 5. Sell Your Handmade Jewelry on Ebay, Etsy, or Other Online Marketplace.
  6. My Newest Blog Posts about Selling Jewelry
  7. Other Lenses I've Made
  8. Follow Me on Twitter
  9. Jewelry and Crafts Marketing Books
  10. Love This Lens?
  11. Bookmark This Lens
  12. Other Resources

1. Try Starting Locally.

Locally Owned Businesses can Give You a Great Start.

Take samples to locally owned businesses that might sell that type of jewelry product and find out if they would want to consider selling it. Maybe it's on a consignment basis.

Be sure to always wear your handmade jewelry, show your inventory, discuss your handmade jewelry and distribute business cards to as many store owners as you possibly can. Don't limit yourself to galleries and artsy type stores. Apparel boutiques will often be really good places to sell jewelry. A warm and friendly, motivated boutique owner who is in love with your jewelry and is good at accessorizing is more often than not the ideal man or women to market it for you.

2. Rent a Booth.

Renting a Booth at a Craft Show or Other Function can be Quite a Lucrative Sales Strategy

Jewelry BoothBe sure you do your homework before shelling out any money though. Depending on the place and the promoters of the event, you possibly can make a handsome profit, or you can waste a lot of time and effort for nothing.

It is usually the best idea to chat with others who've rented booths at the function in previous years whenever you can before resolving to rent a booth. You will also want to determine what number of other jewelry sellers will be attending. It is always aggravating to attend your first craft show only to find a dozen other more experienced jewelry artists all working at the same show and vying for the attention of the same audience.

3. Create an E-commerce Website.

A Website is a Great Marketing Tool, and Gives People a Chance to Buy Later...

Jewelry E-Commerce Website Your own website can be either an extension of your business card, or it could be your main source of business.

As an extension of your business card, it can be an exceptional marketing marketing tool. That way when you have opportunities to sell or make a sale, you can give out your contact information and website to encourage further sales.

As your main source of business, be sure you have a strong niche market to target and have a strategy for generating visitor traffic. This could be advertising, search engine marketing, or running an affiliate program so others send you traffic for a percentage of the sales they generate.

4. Do Home Jewelry Parties.

Home Jewelry Parties are One of the Most Profitable Ways to Sell Handcrafted Jewelry.

They are fun, and a great way to meet new clients. Once you get established, home jewelry parties become a great way to keep up with old clients too.

Your best bet for a home jewelry party is the open-house type of party with just light snacks and no party games. These get the highest attendance and sell the most jewelry.

You should definitely create a professional display no matter how casual the party. A professional display can sell ten times more jewelry than just a scattering of earrings on a table cloth. And the number-one way to increase your home jewelry party profits and attendance is to have the hostess call all guests a day or two before the party to remind them about it and secure their commitment to attend.

5. Sell Your Handmade Jewelry on Ebay, Etsy, or Other Online Marketplace.

Don't want the hassle of your own website? There are lots of other options...

Marketplaces abound online but a lot of people aren't making any money at all so be sure to do your homework and treat your online shop like a real business that needs loving care.

To be a successful online marketplace jewelry seller you need to have a constant presence there, with at least a dozen pieces for sale at all times for your repeat customers to find. Clear, closeup photos of your jewelry are also crucial for online marketplace success.

You should definitely have a very specific niche market in mind as this is what sells best on the internet. Concentrate on being narrowly focused, do your research to see what sells, and have a strong marketing strategy.

Conclusion

Selling jewelry can be a fun adventure but also takes some work!

Starting off you own handmade bead jewelry business can be an exciting and fun adventure As you can see there are lots of different ways to set up your jewelry business, and the main reason people fail selling jewelry is that they don't really prepare themselves to run a proper business. You should definitely give it some thought and do your homework before jumping in with both feet. Good luck selling jewelry in your new exciting business!

My Newest Blog Posts about Selling Jewelry

Handmade Results ~Get Results Selling Your Jewelry Online

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This UpMarket page written by

Jewelry_Girl

Christine Gierer enjoys teaching all she knows about marketing online to fellow jewelry makers...

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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