How to sell your own ad spots

Etology allow site owners sell their ad space directly to advertisers in the form of text ads and banner ads in all types of standard ad units, including banners, skyscrapers and inline ads.

The beauty of Etology is that they do all the work, all you need to do is add a couple of lines of code to your site where you'd like the ad units to appear.

Publishers earn 75% of the revenue generated from all traffic sales both from Network Ads and Direct Sales Ads. Etology keeps 20-25% of the sale price as commission for running the back-end systems and providing the marketplace.

The ads displayed on your content pages can be set to cost-per-click (Network Ads) or based on time (Direct Ads). This means that advertisers pay either when users click on ads or when the advertiser purchases an ad directly from your site with our "Advertise Here" link.

Of all the programs that help you sell your own ad space, I would have to say that Etology has one of the best reporting and dashboard setups of the lot.

Learn more about Etology here

PerformancingAds are one of the newer options on the market and are perfect for bloggers as they specialize in selling the 125x125 ad spots that seem to be the most common form of ad sold on blogs at the moment.

Basically PerformancingAds act as an intermediary that provides publishers with ability to list and manage the sale of ads with very little work, or technical knowledge, required of the publisher. PerformancingAds allow you to set your own price for your ad spots however keep in mind that they will take a 40% cut of what you earn, for doing all the hard work for you. Also remember that the more competitive your prices the more advertisers you will be likely to attract.

PerformancingAds pay via PayPal, and therefore support any country that can accept PayPal currently but can only support the English language

PerformancingAds is owned and operated by SplashPress Media.

PerformancingAds are an excellent option for bloggers that want to sell their own ad space without having to worry about managing the process themselves or the technical side of things.

Learn more about PerformancingAds here

LinkWorth allow publishers to sell text link ads as well as the potential to sell other forms of advertising, such as paid postings. In many respects, LinkWorth takes the best bits of Text-Link-Ads and combines that with the best bits of a program like PayPerPost.

Standard Partners are paid 70% of all transactions. If a deal is setup during the middle of month, it is prorated for that month and the deal will renew at full price on the 1st of the next month.

Partners have the ability to add as many websites as they wish.

Partner's are paid via Direct Deposit (US Only), Bank Wire Transfer (International Only), Paypal transfer or a mailed business check on a monthly basis.

If I had to choose between Text-Link-Ads and LinkWorth, at this stage I would have to choose LinkWorth, although it never hurts to try both.

Learn more about LinkWorth here

Unlike some of the other options already discussed, Text-Link-Ads specializes in helping you sell text links. Selling text link ads can be quite profitable, and one of the best things, from a publishers perspective, is that they take up very little room.

If you sign up with Text-Link-Ads and are a WordPress user they even provide you with a customized plugin that looks after everything for you. It really couldn't be any easier.

Learn more about Text-Link-Ads here

Project Wonderful is an online advertising broker with an innovative model that brings fairness, transparency, and profitability to the advertising process. Like PerformancingAds, Project Wonderful provides all the technical stuff, so that the website owner basically only needs to check some boxes and then cut and paste some code.

Ads are sold based on their "infinite auction" system, which basically sets the minimum price you'd accept per day, and then potential advertisers bid on

Project Wonderful take a 25% commission on every ad sale.