Sellit.com for CafePress Shopkeepers

The makers of Sellit.com are pleased to introduce our newest value-added service "AdPAK" which turn your Sellit ShopBOT into a Social Marketing machine.

To kick things off, all advertising is FREE during the month of August for the first 200 people registered at Sellit.com...so sign up now!

By adding the AdPAK to your Sellit account, your ShopBOT will be automatically advertised and distributed around the web. Rather than having to do the legwork yourself, Sellit will give your store thousands of eyeballs a month with no more work required on your part, other than giving us up to 10 keywords that accurately describe your shop and its products. Our network will optimize your impressions to help you reach your targeted audience while increasing your website traffic.

Marketing your Shop has never been this easy!
- Let Sellit place your ShopBOT in at least 15,000 different locations.
- All ads lead directly back to YOUR CafePress shop.
- We market your ShopBOT throughout Social Networks and across the web.
- Sellit turns your ShopBOT into an instant advertisement.
- Proven to increase traffic and visibility.

Let us do the heavy lifting for you!

See our AdPAK FAQ for more info...
http://www.sellit.com/pages/paks_faq

We wanted to share a Sellit success story about one of our merchants and her ShopBOT.

She held a sale over the 4th of July holiday weekend and got 35 additional sales!! This was all done by updating her status on Facebook and Twitter a couple times a day with a link to her new ShopBOT. Within one hour, she set up her ShopBOT, pushed the word out for the first time alerting her existing network and the sales started rolling in.

You might want to have your own "Post 4th of July Sale", drop the price on a few things and get the ball rolling for your shop!

If your Sellit account is already set up...
1. Write a short, custom message about your shop or sale to use on Facebook and Twitter along with the "link" to your ShopBOT. Get your link easily by clicking the "Share" button on your ShopBOT and clicking the "Email" button.
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EXAMPLE MESSAGES & LINKS:
Blowout sale on CafePress t-shirts http://www.sellit.com/shopbots/1994.html

New lowered prices on my products! Check them out here: http://www.sellit.com/shopbots/1994.html

Here are some of my favorite CafePress products for sale http://www.sellit.com/shopbots/1994.html

Help me spread the word by adding my ShopBOT to your profile http://www.sellit.com/shopbots/1994.html Good karma for the day ; )
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2. Add the message and your ShopBOT link to your Facebook status box and Twitter (Don't forget, Twitter requires 140 characters or less).
3. A couple times per day/week, tweak your message just a bit to keep it fresh (for those actually paying attention) and post it again to all your networks.

Sellit Sales Tip:
Did you know that you can actually post your ShopBot in your CafePress header or footer?? For premium CafePress merchants, you may use the "Embed" code (click the "Share" button on your ShopBOT) to place your new ShopBOT directly into the Cafepress "header" or "footer" section of your shop.  Loyal customers or shoppers can then add your shop to their profile allowing them to keep tabs on your products right from their Facebook or Myspace profile!

It really is as easy as pie!

Just take the URL of one of your existing CafePress sections (or see the YouTube video below on creating a "Best Sellers" section), copy and paste into Sellit.com and click "Get Started".

Right before your very eyes, your own personal Sellit ShopBOT will appear. You simply register, accept the terms of service and your instant, portable store-front is ready to be shared all over the web.

Please be sure to check out the Sellit FAQ for more details on sharing, selling and additional services.
http://www.sellit.com/pages/faq

Now that your ShopBOT is ready to go, you need to get it in front of as many potential customers as you can.

Just like a YouTube video, the ShopBOT is shareable and can be copied & pasted an unlimited number of times into social networks, blogs and websites.

To do this, simply click the "SHARE" button in the bottom, left hand corner of your ShopBOT and choose where you would like to post it.

You can...
1. Share directly to MySpace or Facebook
2. Click the "EMBED" button to grab the code and place directly in your blog or website
3. Email your ShopBOT links to friends or customers

Now Create a Mini-Sales Force...
1. Invite your friends and family to embed your store in their networks and profiles. Know anyone with a blog? They can help you too! Ask them to write up a small post on your shop. Don't forget to ask them to copy & paste your ShopBOT in ; )

2. Same thing goes for your "loyal customers" who appreciate knowing when you have new products available. Since the ShopBOT updates inventory in nearly real time, they can see your recently added products the second they become available. As long as they have your ShopBOT on their Facebook profile or any social network page, they can effortlessly check your inventory right from their own Facebook page and never miss the next best thing!

Lean on your network, that is what it is for!! Explain what you are trying to do, let them know how they will be helping you and hopefully they will offer up a little profile real estate to your cause!

First of all, what is Social Media?
Don't feel bad if you are not sure...you are not alone! When you participate in Social Media you are actively sharing and receiving information with people in online communities. These communities consists of social networks and websites that connect you to people you already know while giving you access to their extended network of friends and colleagues. The advantage of online social networks is that you have insight into previously unrealized connections to people who are seeking others with common interests. This is your potential audience.

Carving out your unique niche in the Social Media space can lead to:
- Building awareness and visibility of your product or brand
- Finding your audience and gaining customer insight
- Being seen as a leader in your industry

Why should I use Social Media?
Social Media provides you and your products a presence where your potential audience is already congregating online. It is less about driving internet traffic to your website, but instead is about getting your voice, products and content in front of your audience the moment they are seeking it.

What do I actually have to do?
1. LISTEN
What people are saying about you or your products? Find your competitors and see what they are talking about. Seek out industry trends and learn what is going on out there. Set up Google Reader, find blogs related to your industry and subscribe to them.

2. SEARCH
There are great tools out there that can help narrow the playing field down for you by being able to search by key words. i.e. Technorati, Twitter Advanced Search and Google Blogsearch. Find the conversations and join them.

3. BLOG
If you don't have one, start one to communicate and show off new products, discuss industry trends, share info and become a resource. i.e.WordPress, TypePad, Tumblr, Blogger

4. REACH
Use other networks like Facebook, MySpace, LinkedIn, Hi5, Friendster and Bebo to point your existing and new audience towards your store or products. Allow people to subscribe to your blog by linking it to Feedburner. Add you sites to online Search Engines and Directories, like Yahoo!Directory, AltaVista, ClothesDirectory, MSNSearch or Google so potential customers can easily find your products online.

5. UPDATE
Have social conversations on Micro-Blogging sites to meet people with similar interests and market your products in brief posts. Use Twitter, Jaiku, Plurk and Friendfeed to find and update your audience on current offerings, what has your attention and add value to conversations.

6. BE REPUTABLE
Build yourself a business profile on LinkedIn. Start your personal reputation management, give impression of your abilities and share knowledge.

Rules to keep in mind:
- Be a guide, not an expert
- Give more than you receive
- Build quality relationships
- Engage, respect and appreciate the community
- Listening is more important than speaking

Use the ShopBOT in conjunction with Social Media to connect with your audience to build brand awareness while increasing conversions and sales.