Search Engine Marketing, Inc.

Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in your business.

Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step—but this book is also full of tips that even experienced search marketers may not know

More than just quick fixes, this book offers timeless strategies for implementing a search engine marketing program in your business—one that delivers long-term results. Your search marketing program must focus on your Web site's underlying goals (such as sales) rather than fixating on your rankings in search results.

This book is not like the rest. You start with the basics of search marketing—the business basics and the technology basics. Search marketing requires that technologists understand the business concepts, and that marketers grasp the technical details.

This book explains both, but also emphasizes tangible business value, starting from the initial cost justification for embarking on the program through operational metrics to prove your success. You'll convince your management to start the program and then show them why they'll never regret it.