SEO For Automotive Companies

The automotive industry in the UK has almost all been changed from one of manufacturing and pioneering, to one of sales and distribution.

However even this side of things has even struggled in recent years even with the governments introduction of the 'scrappage scheme' as people generally are being more careful with their money.

SEO plays a big part in the automotive industry; as much manufacturing has gone, the remainder is either big business or small manufacturers. There is not a great deal in-between. The automotive sector is dominated by the big car players that own the various brands we all know and recognise.

Most of the big car/van/truck manufacturers will handle SEO work internally along with other website work only using external companies for SEO advice.

Many of the smaller automotive companies do not even have websites, so would not really need SEO support.

One of the main factors that is important with automotive SEO is industry knowledge both of the automotive industry and automotive marketing. If the SEO company knows the automotive sector, knows how it works, knows the companies around the industry and the market trends then they are likely to do a good job. If the SEO company has no knowledge of the industry then much of the work in the first few months will be a learning curve as the SEO firm gets to know their way around and figures out how to position the automotive company.

Many SEO companies have a varied and mixed experience (as opposed to being purely focused on the automotive industry) they may well work for a wide range of clients spanning many industry sectors - however the automotive industry is different and as such industry experience is very important for SEO success.