SEO Press Release Optimization Tips

Developing an effective press release and disseminating it to a variety of PR channels or Websites is a nice start for improving online brand awareness, but it the work doesn't stop there. A local SEO company can make these press releases even more powerful for your brand by optimizing the press release for the search engines. Properly optimized, SEO Press Releases can yield something of even greater value to businesses than branding impressions alone. These SEO Press Releases can foster a ranking boost in the Google, Yahoo! and Bing search results for the business.

To achieve maximum search engine benefits from an SEO Press Release, you should consider the following objectives for SEO Press Releases.

1. SEO Press Releases undergo a similar optimization process as a normal Website would. Targeted search terms should be disseminated throughout the content of the SEO Press Release. By including these targeted search terms in the SEO Press Releases, you're increasing the opportunities of reaching targeted, would-be customers who are actively searching for these key search terms.

2. Including proper heading tag structures (that feature your key search terms) to the SEO Press Releases, as well as including bold and emphasis tags in the content also makes them more effective. Using these tactics promotes stronger relevancy to the search engines for your SEO Press Release.

3. Attaching media files to SEO Press Releases is also a good idea. Pictures and videos promote higher relevancy and can aid in building trust, as well as providing some catchy eye candy for visitors who are reading your SEO Press Releases. Be sure to name the media files with your targeted search terms for additional SEO benefits.

4. Remember, you get what you pay for. Disseminating your SEO Press Releases solely to free PR Websites doesn't promote maximum SEO gains. Non-paid PR Websites aren't as powerful as the PR Websites that charge a fee for distribution. The Websites that have a fee provide greater opportunities to acquire high-ranking links back to your Website, and provide better branding impressions than the non-paid PR release Websites.

5. As any reputable SEO knows, on-text keyword links back to your Website are like gold - especially if they come from Websites with a high Google PageRank. When utilized in SEO Press Releases, these on-text keyword links gain you higher relevancy, and can benefit you with increased rankings in the search engine results.

When optimizing SEO Press Releases with these simple tactics, they can garner great benefits to your search engine optimization and marketing campaigns, lead to traffic increases on your Website, and increase your overall bottom line.

In an effort to improve the results of their search, Google recently updated it's search algorithm with the "Penguin" update. The Penguin update penalized SEO companies and website owners who developed unnatural bulk on-text keyword backlinks to their sites. The search update plummeted some very high ranking websites and left SEO companies scrambling to put a band aid on their clients' search rankings. With this update, Google let all SEO's know that there's no easy way to get to the top of the search results. Building bulk backlinks won't get you there, and while balanced linking is still highly important to SEO, it's relevant, compelling content that drives top search rankings.

Because of this Google update, it's important to remember that for SEO strategies, you need to mix up the types of links back to your website from your SEO Press Releases. The paid press release sites allow for opportunities for on-text keyword links which are important for SEO, but you'll also want to mix in links from free PR sites that include no-follow links anchored on your domain name (e.g. www.yourdomain.com) so that the link building looks natural to Google and the other search engines.