Search Engine Optimisation

Check out this lens for SEO tips and tools, and webdevelopment articles.

My Portfolio

Sites that I own or actively manage.

5NZ Tiny URL: An SEO option for short urls with no tricks or content manipulation.
Top vBulletin Forums: A ranked directory of the best vBulletin forum. Free to submit to, so forum owners, see how your forum stacks up against the best.
RealState for Real Estate: A real estate directory based on SEO principles to give realtors a real advantage.
PC Property Manager: The property management and bookkeeping software for Residential Property Investors. Save time and be better organized.
Andrew King - NZ Property Investment Coach: NZ Property Investment Coaching and Mentoring with Andrew King. A practical, personalised system for you to access the experience, knowledge and investment tools of a prominent industry participant.
PropertyTalk.com: Free and independent property investment world wide including free articles, forums and property news.

Simple SEO

My personal webdevelopment and seo blog

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Important SEO Articles

Guaranteed Google in 7 days: Steps to get indexed quickly and why you don't need to pay to be in Google.

Boosting your Backlinks

How to get sites to link to your site

A big factor in getting high in the SERPs is to get other sites to link to you. In the real world you want people talking about your product. This is the online version.

So, how can you do it? Here are some ideas...

Ask every supplier and customer to add a link to you from their corporate website.
Submit to directories - one way, no recipricol, free if possible, go for niche rather than general.
Submit to link exchanges - but be very careful.
Create a really cool gimmick which will have people blogging about you and linking to your site. This may involve appealing to people outside your target market as your true customer may not fit the bloggers profile. However it's links you are looking for so appeal to the people who will give them to you.
Use social bookmarking sites to link to your site. Squidoo works as one, as does Del.icio.us and countless others.
Use Link Vault and check out http://www.squidoo.com/link-vault. You have control over which pages build up "vaultage".
Use the DigitalPoint Coop but be aware that the links are dynamic and must appear on every page.

Ask Questions

Find an SEO forum that suits you

These are forums I recommend for your SEO questions and internet marketing help!

DigitalPoint: A broadly focussed and extremely active forum for online businesses.
Web Talk Forums: going by the alias "WTF".

Google Books

Because Google is #1

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash

Amazon Price: $19.79 (as of 05/11/2008)

Web Analytics: An Hour a Day

by Avinash Kaushik

Amazon Price: $19.79 (as of 05/11/2008)

The Big Switch: Rewiring the World, from Edison to Google

by Nicholas Carr

Amazon Price: $17.13 (as of 05/11/2008)

Commentary

For the latest stuff that I'm thinking and doing my blog is the best place to check.

Oh, and yes, this lens is called "Search Engine Optimisation" with the english spelling - because that's what we use down here in New Zealand - which is where I'm from. The info fits all countries however.