SEO Tips for Lensmaster (4/4)

Drawing conclusions about the things we said, we can develop some key points and transform them into exact "key phrases", in range of SEO terminology.

It's not important to get money through your lenses, or to use Squidoo as a SEO tool. In any case, it's important to aim at the traffic generated around your lenses to get results.

It is "necessary" because optimizing the page means to indicate precisely the covered arguments to the search engines and to make the placing easier. It is "not sufficient" because without a solid link-building strategy and a stimulation of the traffic through forums participation or social-networks sharing, you'll hardly get results.

Legibility, logical boxes sequence, nice graphic, they all can be decisive for the sharing of your contents, with good effects on ranking.

Carefully using all the modules you can create "heavy" links towards the pages you want to promove. Obviously, the coincidence of the arguments between your lenses and pages is the main factor to succeed.

Probably, in this point the two strategies clearly split. If you want to earn money with Squidoo, you need that visitors reach your lens. Then, you have to "play carefully" with the advertising boxes, but that's another story. If your interest is focused on SEO for external websites, the game changes. Leading people to share your page or let them connect to your account, it becomes a fundamental strategical factor.

This lens is mainly focused on the on-page optimization. New Google's politics have created many perplexities in the SEO environment. The question everybody's asking is this: is it still necessary to create an optimizated page? My own answer is "yes". In the big picture, main ranking factors are analized. As it's shown, the weight of "social signs" is prevailing, but the construction of the page still keeps its weight. Furthermore, there's an element to remember: what reads our pages to decide their placing in the SERP is a crawler , a little software that, although created to enhance contents, needs a clear and semantic structure to understand what we're talking about. Of course, there's not anymore room for geeks looking for tricks to place themselves into Google results. SEO isn't dead at all. On the contrary, probably it's becoming a "professionists' game". In the next lenses I'll analitically face this table, widening the horizon from the on-page optimization to SEO strategies in their complex.