SEO traffic and Squidoo earnings, A Squidoo success story

Ranked #1,061 in Squidoo Community, #109,229 overall | Donates to Inner-City Scholarship Fund

How I get traffic from google!

Someone asked me to make a lens about my traffic statistics, because they're so very impressive. I was the SEO mentor on squidoo for a while, and these stats may have something to do with that. Though I don't think there were many other candidates for what's essentially a volunteer position.

I've mixed up different kinds of stats because that is what I have. I'll tell you just what kind of traffic my lenses are getting today, how much I had a year ago. I'll try to update this monthly so it becomes a kind of traffic diary.

To make this more of a teaching lens, I'll also include images of traffic patterns: to show just how erratic traffic is under the hood. On average traffic to my squidoo lenses has gone up an impressive 500% over the past year. However, that growth is very uneven. Some lenses still hardly get traffic. Others get over 5000 visitors a week.

I think the main reason my traffic has gone up so much over the past year is that as my lenses started making affiliate money, I started linking to them from my long standing website katinkahesselink.net. It was started ten years ago and has at present (Nov. 2009) 26834 links pointing at it, according to yahoo.

I feel a bit like I'm cheating: because that's how powerful links can be. On the other hand I see many lensmasters who never venture out of squidoo - and just hope their lenses will magically start ranking.

Newsflash: unless you do your keyword research VERY WELL, you need links TO your lenses from elsewhere.

Another easy misconception is that I came into being a full grown successful lensmaster. The oldest statistics I have are when I had 2500 visits to my lenses a week: September 26th, 2008. I had already been a lensmaster for over a year at that point.

I started out, as anybody does, with zero. I started on May 21st 2007. My first lens was successful enough to get a few dozen visitors a week almost as soon as I created it, but even that took a few months. See my 'story of a successful lens' below. If you want to learn from my success: I share my insights at my Marketing Spiritual, SEO and Online Marketing blog.

Traffic and earnings Jan. 2011

Another all time high for me. I made a total of $1947.45 this month, just short of my $2000 goal for the month. However, since this is the November payout, and December coming up in February, I guess next month I'll top this again :)

Right now I have 33 top tier lenses, 88 second tier lenses.

And pending there's $935.

I have a total of 515 lenses in three accounts.

Squidoo traffic and earnings 2010

December 2010

October 2010 payouts

Another record breaking month, and this isn't even the December payouts yet! Looking forward to the next two payments.

I made a total of $1439.29 on Squidoo, in other words a bit less than 1000 euro's.

I have, at present, 496 lenses.
Traffic over the past week: 52026 visits

26 lenses in top tier (lensrank under 2000).
About 100 lenses with lensrank under 10,000.

Pending earnings: about $900.-.

November 2010

Squidoo stats November 2010

Total income: $1131.77, my all time highest payout.

As you can see ad income is still the highest portion of my squidoo income at 60%. Affiliate income is however starting to come close to what I make on squidoo.

I vowed a year ago that I would not seriously start teaching people how to get affiliate income till I made more in affiliate income than I did in ad income off Squidoo, however that line keeps inching further away, because as I make more affiliate income on squidoo, I also make more ad income. Squidoo complicates things by rewarding high sales lenses with a higher lensrank.

The percentage of amazon sales (30%) is however higher this month than it's ever been, so one might say I'm getting closer to my goal as an affiliate marketer. This is the first month that eBay has made a mark on my earnings, responsible for 3% of my earnings, easily outdoing Chitika which only made me 1%.

Infolinks only contribute 6% to my online income, due to most of my lenses having them turned OFF. Squidoo made a mistake this month by not calculating this stuff correctly and it turns out that I loose about $100.- a monthy by having that turned off. That would mean that I could be making 16% of my income through infolinks.

The distribution of this income shows that I'm still better at generating traffic than sales, but I think my January stats will be very different.

At the moment I have about 25 lenses in top tier out of 444. That's a high number for me, on average the amount of top tier lenses has fluctuate between 15 and 25 over the past month.

Top tier payout was $18.02 from the adpool. Top tier infolinks payment was $5.11. Second tier hardly registers in comparison to that, however - 50 lenses in second tier still make 50*$3.06=$150.-, which is still a good amount of money.

Really making a living online!

Squidoo earnings august 2010I'm making minimum wage (by Dutch standards) online this month. The coming months look to be a LOT better than that.

Here's the details: really making a living online

The image is the distribution of my squidoo earnings for August. As you can see, the adpool is easily my largest source of squidoo income.

August 2010

My main (spirituality) account

squidoo statistics august 2010

I've recently started exploring the new squidoo stats tab (not so new, a few months old - still new for me). Long term graphs are always more interesting to me than short term ones.

Up here is my earnings on my main squidoo account.

As you can see: a roughly upgoing graph, with hardly a peak in December.

There are two reasons for that. I didn't start really get making sales online till last year. And pretty soon after that, I created my calendarsblog account where most of my sales lenses reside. The rest of the account just does better month after month because of increasing traffic. The Calendars account is very seasonal of course, but that is not in this graph.

Notice also that the main account makes me more than the one devoted to calendars. I do expect the calendars to do well enough this winter though to catch up to the main account.

squidoo earnings inching up august 2010

A shorter term graph shows that earnings inch up. That is: they may increase long term, but short term they seem almost stable.

This is, again, partly because I moved many of my sales lenses over to another account.

The May payout (paid out in August) was only 20% Amazon sales. The rest was mostly ad pool.

August 2010 earnings stats: Calendarsblog account

August 2010 earnings stats: Calendarsblog account

The earnings from this account are much more volatile, as should be expected. Calendars are a seasonable product after all. still - even out of season it's doing well, as you can see.

Another difference: on this account I have not only chitika, but also infolinks turned on.

Because this is an account with mostly sales lenses, amazon sales roughly equal ad pool income. Still, clearly, even here the ad pool is a large percentage of my squidoo income.

May 21st 2010 - my 3 year on squidoo aniversary

traffic statistics squidoo- 3 years

Squidoo has recently put a new feature on the stats page: a cumulative overview of what you've made. Reading graphs like that takes a bit of skill. As long as they direction of the graph is more sharply up with each month, your earnings are increasing. The graph can never go down. So less earnings show up as the graph becoming more horizontal.

The red line is what I've been donating to charity. As you can see, it doesn't grow nearly as much as my own earnings have. That's because, frankly, I can't afford to give all that much to charity (and let's face it, squidoo already gives a decent percentage of our earnings to charity anyhow - and that's not reported here).

Since it's very hard to combine graphs like this, I'm only showing the graph for my general spirituality account. That means, of course, that overall I've actually made more than $5000.- overall from squidoo.

March 10th 2010 - 20905 visits in the past week

Since a lot of my lenses are seasonal: aimed at the Winter season, it was to be expected that this month would be less in terms of income as well as visitors. I'm still very happy with the results.

Total earnings = $823.06
Total visits last week : 20905
Total no. of lenses: 336

top lens: 1936 visitors last week
top traffic lens: 2476 visitors last week
least traffic lens: 0 visits in the past week

Top tier: lensrank 0 to 2000
15 lenses
My top tier lenses together had 13215 visits. That's about 2/3rd of all visitors to my account for about 4% of my lenses. On average they had 881 visits this week. You can see that lenses that stay in top tier when there are less sales, need more traffic.
My top tier lenses together had $24.62 in their reserve buffer.

Second tier: lensrank 2000-10,000
39 lenses
3901 visits among them - about 100 per lens
$42.67 pending in reserve buffer

Lensrank between 10,000 and 50,000 (not exactly third tier: just how I keep track)
167 lenses
3352 visits among them - about 20 per lens
$54.89 pending in reserve buffer

Lensrank below 50,000
Lowest ranking lens: LR 337,648, an old very low traffic lens, with one visitor in the past week.
115 lenses
435 visits this week: 4 on average
$3.28 pending in reserve buffer

Feb. 11th 2010: 23604 visitors in the past week

Unfortunately there must be a calculation mistake here somewhere. The total no. of lenses makes sense, but the lenses per tier don't add up: they add up to more than what is listed under the total no. I have deleted all the stats that no longer mean anything as I have no way of finding out what went wrong. The rest I've left as is - with the note that the mistake is probably in the third tier lenses.

Total earnings = $968.54
Total visits last week : 23604
Total no. of lenses: 331

top lens: 2,137 visitors last week
top traffic lens: 2,480 visitors last week
least traffic lens: 0 visits in the past week

Top tier: lensrank 0 to 2000
18 lenses (Christmas sales are over)
My top tier lenses together had 15,102 visits. That's about 2/3rd of all visitors to my account for about 5% of my lenses. On average they had 837 visits this week. You can see that lenses that stay in top tier when there are less sales, need more traffic.
My top tier lenses together had $48.30 in their reserve buffer. Note that this is less than last month, obviously due to the fact that January really isn't a shopping month.

Second tier: lensrank 2000-10,000
50 lenses
4,634 visits among them
$105.82 pending in reserve buffer

Lensrank between 10,000 and 50,000 (not exactly third tier: just how I keep track)
224 lenses
3192 visits among them
$52.80 pending in reserve buffer

Lensrank below 50,000
Lowest ranking lens: LR 199,171, an old very low traffic lens, with one visitor in the past week.
112 lenses
620 visits this week
$0.60 pending in reserve buffer

Jan. 13th 2010: 22764 visits in the past week

319 lenses on two accounts
22764 visits in the past week
My top lens had 2,027 visits in the past week. My top traffic lens (also in top tier) had 2,192 visits in the last week.
My least traffic lens had 0 visits in the past week
My squidoo payout this month was $747.24

Top tier: lensrank 0 to 2000
30 lenses
My top tier lenses together had 14,913 visits. That's about 2/3rd of all visitors to my account for about 10% of my lenses. On average they had 497 visits this week.
My top tier lenses together had $140.10 in their reserve buffer. Note that this is a bit less than last month, mostly due to the fact that most of the sales I made in December were made through affiliate links. I don't keep track of those on this lens.

Second tier: lensrank 2000-10,000
50 lenses
4385 visits among them - about 88 per lens
$89.92 pending in reserve buffer

Lensrank between 10,000 and 50,000 (not exactly third tier: just how I keep track)
143 lenses
3071 visits among them - about 21 per lens
$60.36 pending in reserve buffer

Lensrank below 50,000
Lowest ranking lens: LR 197,158, a new lens that had one visitor in the past week
87 lenses
395 visits this week: 5 on average
$13.58 pending in reserve buffer

My lensmaster accounts

On Dec. 18th 2009 I decided that 300 lenses to one account was enough. So I created a new account for one of my niches: calendars. I've since slowly started moving calendar lenses from my spirituality account to my calendarsblog account. I'll be trying for giant squid at the end of March :)

Then on February 17th 2010 I went and put all my squidoo help lenses into another account. So that's where this lens is now at as well.

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Important!

Factors to my success...

- Keyword research
- Interlinking my lenses: creating lensographies and interlinking those. Linking TO my lensographies.
- Quality lenses that get unsolicited external links
- Involvement in the squidoo community: also brings links
- I have stopped submitting my lenses to squidoo related directories, but did so quite religiously the first year or so.
- Blogging
- Links from my existing website katinkahesselink.net
- Time and patience
Important!

Thanks for all your support!

A big thank you to all of you who've supported my online work by:

Previous years

On this page I've collected the Traffic Statistics of my previous years on Squidoo. On my other pages I have collected information on the way online traffic varies, even on a successful account like mine. Ups and downs are part of the game. See also this year's traffic and income.

Squidoo traffic 2009

Dec. 16th 2009: 22,539 visits in the last week

I've decided to update this lens on payday each month, so I can also easily report on earnings.

298 lenses
22,539 visits in the past week
My top lens had 1,955 visits in the past week
My least traffic lens had 0 visits in the past week
My squidoo payout this month was $427.40 (Note that this payment is over October and I don't have any Halloween lenses.)

Top tier: lensrank 0 to 2000
27 lenses
My top tier lenses together had 14,481 visits. That's about 2/3rd of all visitors to my account for less than 10% of my lenses. On average they had 536 visits this week.
My top tier lenses together had $122.03 in their reserve buffer.

Second tier: lensrank 2000-10,000
54 lenses
4,727 visits among them this week - about 87 per lens
$106.56 pending in the reserve buffer

Lensrank between 10,000 and 50,000 (not exactly third tier: just how I keep track)
128 lenses
2,837 visits among them - about 22 per lens
$28.50 pending in reserve buffer

Lensrank below 50,000
Lowest ranking lens: LR 160,699, a new lens that had two visitors in the past week
82 lenses
370 visits this week: 5 on average
$1.51 pending in reserve buffer

Nov. 21st 2009: 22,425 visits a week

Traffic Statistics Squidoo

269 lenses
22,425 visitors in the past 7 days
My top lens had 2,209 visitors in the past 7 days
My least traffic lens had 0 visitors in the past 7 days

Top tier: lensrank 0 to 2000
22 lenses
My top tier lenses together had 14,219 visits. That's about 2/3rd of all visitors to my account for less than 10% of my lenses. On average they had 646 visits this week.
My top tier lenses together had $43.37 in their reserve buffer

Second tier: lensrank 2000-10,000
54 lenses
5,029 visits among them - about 100 per lens
$49.87 pending in the reserve buffer

Lensrank between 10,000 and 50,000 (not exactly third tier: just how I keep track)
121 lenses
2,699 visits among them - about 22 per lens
$15.39 pending in reserve buffer

Lensrank below 50,000
Lowest ranking lens: LR 160,911 , one visitor in the past week
64 lenses
345 visits this week: 5 on average
$1.25 pending in reserve buffer

Newsflash

Unless you do your keyword research VERY WELL, you need links TO your lenses from elsewhere.

06/06/2009: 9000 visitors a week.

From a squidu forum post

Probably thanks to my spiritual blog being mentioned on blogher.com and getting a purple star and getting several links on the Giant Squid Community Showcase blog just for having my birthday - (or I think all those things helped, and all in the last week) - I've now passed the 9000 visitors to my lenses mark.

I would be a bit more excited if the bulk of the traffic didn't got to lenses that were already well into first tier anyhow. 5000 of those visitors go to 20 of my lenses (out of 195). My top tier lenses account for 4000 visitors collectively. And my top three lenses (traffic wise) average at 800 visitors a week. A bit unfair, I'd love to find that magic potion that brings OTHER lenses traffic. It's not as if I promote my top lenses more, on the contrary.

05/18/2009: 7000 a week

- another forum post

7000 a week - 1000 a day.

My top 10% traffic lenses (that's about 20 lenses) get about 4500 visitors a week together. And my top traffic lens is worth a seventh of all that traffic: 1000 a week.

Right now I have 188 lenses.
Important!

Some notes on these stats

These statistics are reported as squidoo reports them on the dashboard

I organize my lenses according to lensrank in 4 categories: top tier, second tier, 10,000-50,000 and 50,000 and on with the labels on our dashboard.

Since this lens is mainly about traffic, not sales, I'm not recording my outside of squidoo income, nor my lensrank related income. I'm just noting what's easily to be learned from my dashboard.

03/24/2009: 7000 visitors to my lenses

from a squidu forum post

7000 visitors to my lenses in the past week. Those visitors of course don't all come nicely averaged over my 168 published lenses. No - I have lenses that haven't had a single visitor over the last week. And there are many more lenses with less than 10 visitors a week.

My big traffic tab shows 10% of my lenses - rounded up to 18. Together they had 4,557 visitors over the last week. That is more than half. My top three each had over 700 visitors.

01/08/2009: Over 4500 visitors a week

from a squidu forum post

Over 4500 visits a week. I usually make over 100$ a month here.

Squidoo traffic 2008

October 18th, 2008: 3000 visitors a week

- from a blogpost

Today my lenses topped 3000 visitors a week in total.

source

If you click through and compare to my current top lenses, you'll see that some of my top lenses are old favorites.

September 26th, 2008: 2520 visitors over the last week

2520 visitors over the last week. This is mainly due to my spiritual quotes lens which is now found by google again. I guess a few extra external links helps a lot. The main change however is the links from the 'So you want to be a Giant Squid blog' and the 'Captain Squid blog'. So I thank them. I should not forget the earlier link from the 'squidoo review blog' by mimi/growwear. It didn't make a difference back then, but no doubt it helped this lens get back it's momentum with google.

But there are other changes afoot as well. I've been steaming towards getting a 100 lenses.
Right now I have 99, which gives me 4 days to make the giant squid deadline. I should be able to make it as I generally make about one lens every 2.5 days. Also I think my lenses are all up to scratch. I was nervous about that for the giant squid deadline, but this time I'm more confident.

from a blogpost in sept. 2008

BTW - I did NOT make the giant squid top 100 club at that time. I did three months later in early 2009. See my story of a successful lens on getting links from the Giant Squid Community Showcase blog.

Religion and spirituality stuff

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Online traffic long term

Google traffic is a finicky beast. If you play your cards well, create quality content, do your keyword research and build quality links, you can usually count on the overall traffic increasing. However, in between there will be traffic slumps as well as highs. This page shares some of that.

On another page I share my traffic and Squidoo earnings from this year and previous years.

Story of a successful lens: my first lens

February 20, 2009

Traffic trends popular squidoo lens

This is the story of a lens that gets most of my squidoo traffic. In February 2009 it got, as you can see, about a hundred visitors a day. That's enough for a permanent spot in the squidoo top 2000, and with people voting on it regularly it's enough for a regular spot in the top 100 as well. It is one of my oldest lenses.

As you can see it had 30 visitors a day nine months after it was made. That must be just about when I became aware of the potential of squidoo as a traffic puller for my site. To be fair, this is a keyword that hasn't been popular for more than a few years. I think I started the lens roughly when people were starting to search for this term in google a lot (which is a few years AFTER I had started making content targeted at that niche, just because I loved it).

My main point is that traffic growth is generally slow. It is also not a linear thing. As you can see there are jumps and starts to the traffic this lens got. There was roughly linear growth till July last year. Then a few months of 'only' a few visitors a day. Then suddenly in September traffic went up a LOT. This is just about when I became Giant Squid, and also when I started my blog and went on twitter. I guess all that extra promotion helped my lens a lot. But that growth wasn't permanent. In fact traffic slowly got less over the next few months. The low point being again a 'mere' 30 visitors a day. But as you can see in the last 2 months traffic has been going up again, though with a lot of spikes.

The start of the latest growth in traffic can be dated pretty directly to the links I got off being a member of the Giant Squid top 100 club. Those links didn't come from just becoming a member of the club, but from taking advantage of the promotional opportunities all Giant Squids have. I'm talking about that lovely blog: the Giant Squid Community showcase.

Adapted from the story of a successful lens.

Do note that on successful lenses I make these days the traffic growth is usually faster because my squidoo profile has already been established with google as 'trusted'.

More examples of traffic statistics on successful lenses

Nov. 21st 2009

I was asked, as part of my new squidoo SEO Mentor role, to make a lens about the statistics of my squidoo lenses. I am, despite my training as a math teacher, not really very faithful in keeping track of stats. I have in the past, but it taught me very little. Traffic is only the result: not something I have any influence on. What I do check regularly is what lenses bring in traffic, what keywords people use to find them and what sells. However, squidoo makes it very easy to keep track of traffic stats for individual lenses, so here are screen-shots of some of my more successful lenses. All of these are, at present, top tier lenses.


I’m showing them not so much to brag, as to show just how irregular statistics are.


First off: what I consider the ideal pattern for traffic to a lens: steady growth. Note that even on this lens, which was based on keyword research, and fit my online profile to a T, traffic didn’t start in the hundreds right away.



Next up: a very similar lens, with very similar keywords. It started off well, but traffic is now going down (note sept. 5th: that’s a statistics glitch):




Another lens with very similar keywords, in a related niche. In this case there was a steady growth, a steep decline with traffic almost back at nothing, then a very steep increase in traffic and now a steady state with lots of traffic. I’m not sure what caused the decline or the increase. I’m not aware of new links to this lens for instance. It’s just one of those google mysteries.




Stumbleupon. I love stumbleupon traffic, I really do, but it can REALLY mess up your graphs. Imagine the peaks to be even higher, you would not even be able to see the traffic in the lens got now anymore. This lens did not get stumbleupon traffic, though it might have – it fits the profile. Instead the peaks represent forum traffic. Luckily, right now, it gets enough google traffic to stay in top tier. In this case I’m pretty sure that was caused by external links from on niche blogs.




Before I go into my more irregular traffic patterns, I want to share a traffic pattern which I consider to represent a reasonable ‘normal’ for a successful lens. There are clear ups and downs, but this the result isn’t too spiky.




Seasonal traffic. Ideally a seasonal lens gets traffic in heaps during the season, and not so much at other times. Well, sure, except… On the following lens the traffic started dying off BEFORE the season was over. For some reason Google simply decided it was no longer relevant enough for that query. Or perhaps I should say: other pages were judged more relevant, or they had better links, or whatever. This niche has two seasonal peaks: back to school and the holiday season. You can see it’s a rather new lens, which is probably one reason why it wasn’t on google’s list of most important the whole time. This graph does show that new lenses can bring in a lot of traffic.




In roughly the same niche, and made at about the same time, the following lens shows just how much traffic a really trusted site might get off this keyword set. Because my lens was not really all that trusted, it only gets the traffic some of the time. The peaks are when it ranks in the top ten for a shorter keyword, the lows are when it only ranks for longer tail key phrases.While this is as seasonal a niche as the previous one, the traffic doesn’t really show it.




The next one is of a seasonal lens in roughly the same niche with it’s peak right now. This isn’t one with a peak around August, the only peak is leading up to the holidays.




Last but not least – the sorrow of losing traffic. Most of my top tier lenses have had their titles changed at one point or another. In most cases this will not give the lens lasting trouble, at least in my experience. The following lens is the only exception. At least so far. I hope it’s clear from the previous images just how volatile google rankings can be in general. The title change may not have anything to do with the loss of traffic. This is again a seasonal lens with a peak in August and the Holiday season. The peaks do follow that pattern pretty well, except that the second peak is unfortunately much lower.




Keep up to date with my SEO and Marketing tips Marketing Spiritual where this was first posted.

Don't miss my other statistics...

I've collected all my statistics on one page: Katinka Hesselink Online Statistics.

Any questions?

squidu forumUnfortunately changes in my personal life, and in the way squidu is managed, have made me decide to stop answering questions on that forum. I'm also too busy to answer questions elsewhere.

I am available for consulting though, but that doesn't come cheap. For $99 you get a month of asking whatever questions you want and advice on your SEO strategy, link building, optimizing your blog etc. SEO consult online publishing.

If you aren't willing to pay up, you'll have to be content to stay updated on my Marketing Spiritual Blog where I am also willing to answer any questions related to the posts. It also contains a free ebook.

I'm active on twitter and facebook.

More by me

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squidoohelp

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