Make Money Online Using Video Marketing

The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin

The influence of bloggers, podcasters, and users o more...0 points

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those withi...0 points

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Who Is Talking About You?

Master the art of word of more...0 points

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email,...

Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber

Praise for Marketing to the Social Web

"Weber more...0 points

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly...0 points

Web Analytics: An Hour a Day by Avinash Kaushik

Written by an in-the-trenches practitioner, this s more...0 points

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing...0 points

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson

When Guerrilla Marketing was first published in 1983, more...0 points

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing...0 points