SEO Writing For Increased Conversion Rates

Successful website optimization is the holy grail for all organizations with websites. Every ounce of effort they put into their online marketing campaign is dedicated towards getting more leads. However, what happens when you fail to convert visitors into buyers? Plenty of companies manage to be seen but few seem to have mastered the art of improving conversion rates.

In fact, the average conversion rate is 1%. That's 1 buyer for every 100 visitors. Anything around the 5% mark is exceptional and above that, is a cause for champagne corks to pop. The best retailers actually manage a 20% or so conversion rate, which is why they are top of the tree.

Covert Advertising
Once your web optimization drive has yielded high levels of traffic, the next step is to take a closer look at your sales pitch. One of the biggest online marketing mistakes made by companies is to make their site look like one enormous advertisement. The average person is estimated to be exposed to more than 3,000 ads a day!

The last thing they need is another company blatantly trying to take their money. You can get away with so much during web optimization, but telling people you have 'hidden money making secrets' will not cut much ice with the majority of consumers. This means you must incorporate editorial style headlines and add intriguing web content with the right mix effective SEO writing techniques. Use bullet points and avoid huge blocks of text.

Easy Navigation
Another common online marketing error is to overcomplicate the site. Web visitors spend an average of 7-8 seconds on a webpage and will immediately click away if they see that your site is hard to navigate. You have to make it as easy as possible for them to find and purchase your products and services.

When they get to your shopping cart, there should be as few steps as possible from entry to purchase. A good example is Amazon who allow one-click purchases for those with an account.

Be Transparent
Always remember that new visitors don't trust you. The level of scams that they witness every single day ensures that they view all websites they visit for the first time with suspicion. Build trust by offering money back guarantees, your email address and an easy to use customer service system that actually helps those who phone it.

All the content marketing in the world will not work if no one trusts you. Hopefully, you will generate positive reviews, which makes things much easier. A recent survey showed that almost 75% of people admitted to being influenced by customer reviews when making a purchasing decision. Incentivize happy customers to share their experience on your company's blog and within their personal social networks.

Is your website hard to navigate and filled with obvious advertising speak? If so, contact Cleartext Box, LLC. This is a company that specializes in all forms of website optimization. Utilize their exceptional SEO Content services and experience what it's like to drive more qualified leads to your site for higher conversion rates.