SEO Company
SEO is a field that has many misconceptions and for those seeking to hire a SEO company it can be a confusing process so I thought to start this lens to help dispell some SEO myths and give some real world advice on what to look for in a SEO Company when you are seeking SEO services.
Hopefully this lens will be an instructive guide when researching a potential SEO consultant and what you can expect from an SEO company, giving you a better foundation to build on when you are in need of an SEO firm.
Hopefully this lens will be an instructive guide when researching a potential SEO consultant and what you can expect from an SEO company, giving you a better foundation to build on when you are in need of an SEO firm.
What to look for in a SEO Company
First things first, if you get an unsolicited e-mail from some so called "SEO Company", delete the e-mail and run. These "SEO Companies" are almost always shady operators just looking to hit and run with your money.
Take a look at the about us page on the seo company website and get an idea as to thier history and goals for helping you in your search engine optimization efforts.
Look for yourself where a particular SEO Company ranks itself in Google. If that SEO company cant even rank it's own website well, then how can they possibly help you rank well in the search engines.
Take a look at the SEO Services page of the company's website and see what services they offer. You may not fully understand exactly the relevance of why each service is important but it will give you an idea as to the depth and scope of the type of SEO services that they can provide you with.
Lastly, make sure that the seo company deals in white-hat SEO and does not offer to give you instant results using sneaky methods as that is a sure-fire way to get yourself banned from Google and the other search engines.
Take a look at the about us page on the seo company website and get an idea as to thier history and goals for helping you in your search engine optimization efforts.
Look for yourself where a particular SEO Company ranks itself in Google. If that SEO company cant even rank it's own website well, then how can they possibly help you rank well in the search engines.
Take a look at the SEO Services page of the company's website and see what services they offer. You may not fully understand exactly the relevance of why each service is important but it will give you an idea as to the depth and scope of the type of SEO services that they can provide you with.
Lastly, make sure that the seo company deals in white-hat SEO and does not offer to give you instant results using sneaky methods as that is a sure-fire way to get yourself banned from Google and the other search engines.
SEO Blog
Search Engine Optimization Blog
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Did You Know?
Did you know estimates are that 60% of clickthroughs go to the first result on Google and 90% never click past the first page or two of results?
SEO Books
Read up on Search Engine Optimization
SEO: Search Engine Optimization Bible
Amazon Price: $26.39 (as of 01/08/2010) 
SEO Made Simple: Strategies For Dominating The World's Largest Search Engine
Amazon Price: $19.96 (as of 01/08/2010)
Search Engine Optimization Fundamentals of SEO & Rankings, Show Me How Videos
Amazon Price: $1.99 (as of 01/08/2010)
The ABC of SEO
Amazon Price: $17.91 (as of 01/08/2010)
SEO Videos
SEO Tutorials on Video
by ProfessionalSEO
SEO consultant for 8 years and president of Professional SEO (more)
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